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Pot Noodle ties in with EA for mobile games promotion

By James Quilter, 13 July 09, 04:28

To obtain the game consumers need to submit via SMS promotional three codes found under the lid. They will then be able to obtain one of five EA games, including Space Invaders, Rainbow Island, Super Puzzle Bobble, Arkanoid and Volfied. It was created by Billington Cartmell. Unilever claims the campaign, which will run ...

Promo Review - Heinz BBQ Heroez

By Cal Ledward, 13 July 09, 12:10

- Billington Cartmell ...

Ribena launches range of promotional activity for 2009

By James Quilter, 23 April 09, 11:40

In May Ribena will launch a loyalty scheme allowing consumer to collect on-pack tokens on its squash products and redeem them for a range of prizes. The campaign has been created by Billington ... Taste of Summer" targeting the over-16s. The promotion, also created by Billington Cartmell, gave ...

McVitie's Jaffa Cakes to offer experiences in on-pack promotion

By James Quilter, 06 March 09, 10:10

The campaign, which was created by Billington Cartmell, will run as a text-to-win promotion using unique on-pack codes. Each day Jaffa Cakes will hand out 500-worth of vouchers with a top prize of a family holiday in Florida. Typical Virgin Experience Days activities include hot air balooning, ice ...

McVities launches on-pack promo with the Zoological Society of London

By Staff, 13 February 09, 10:50

The missing penguin campaign will feature an instant win mechanic offering consumers the chance to win a holiday in South Africa to see the penguin in its natural habitat. Runner-ups prizes include tickets to London Zoo. The promotion, which was created by Billington Cartmell, follows Penguin ...

Promo Review: Weetabix's Shaun the Sheep promotion

02 February 09, 10:30

Billington Cartmell group account director Tom Lamb reviews the latest on-pack campaign from

Promo Review: Weetabix's Shaun the Sheep promotion

02 February 09, 10:30

Billington Cartmell group account director Tom Lamb reviews the latest on-pack campaign from

Pot Noodle boils up promo twist

02 September 08, 04:10

's agency, Billington Cartmell (BCL), two years ago. The agency trialled the battery-powered fork - which ...

Business: Promotion works peperami lunchbox minis

07 February 08, 11:00

Brand: Peperami Client: Unilever Budget: Undisclosed Agency: Billington Cartmell Timing: May 2007 Objectives: Following the relaunch of Peperami Lunchbox Minis, to create an entertaining campaign which would build awareness and stimulate trials among the target group of mothers with children ...

Weetabix ties with Surf's Up film in cross-brand activity

By James Quilter, 16 July 07, 11:00

The promotion, created by Billington Cartmell, will run on the Weetabix, Weetabix Minis, Weetos and Ready Brek ranges from mid-July through to September. In total the promotion will run on 20 million packs. The Weetos end of the campaign will also run across Europe, marking the first time the firm has ...