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COVER STORY CONFECTIONARY: Nestle targets football fans with cash quiz - Nestle is exploiting the game of the moment with an instant prize push fronted by Terry Venables. But is the link between chocolate and football credible enough to drive sales?

says. The campaign, through Billington Cartmell, runs across 15 variants of five different Nestle ... , Billington Cartmell was handed the job. Finding an agency competent at implementing a through-the-line campaign is not as straight-forward as other disciplines, but Billington Cartmell in conjunction with Roose ...

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