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William Hill to promote Grand National sweepstakes to workers

By James Quilter, 31 March 09, 10:10

The campaign, created by Billington Cartmell, will target tube and train stations in London with experiential activity encouraging staff to run an office sweepstakes with William Hill. The activity kicks off ... by Billington Cartmell, to underline its football offer. The promotion offered the chance to win VIP trips ...

Game to rethink strategy amid video game rise

By James Quilter, 25 November 08, 10:00

The retailer has hired Billington Cartmell following a pitch through the AAR. The agency has a brief to work with Game's in-house design team. According to insiders, the retailer has spent time researching consumer attitudes to the brand. Although Game is well perceived by gamers, it has ...

William Hill launches football push in-store

By James Quilter, 31 October 08, 10:35

The in-store campaign, created by Billington Cartmell, offers the opportunity to win one of four VIP trips to European football matches. The campaign launches this weekend and runs for four weeks. To win punters are requested to guess the scores of six top flight matches from which a winner ...

Digital: In a fantasy league of its own

By James Quilter, 02 September 08, 03:30

director at Billington Cartmell, says: "Unsurprisingly, The Sun's offering is huge. Huge prizes, coverage ...

Cineworld appoints BD NTWK to create promo strategy

By James Quilter, 03 July 08, 11:05

to Billington Cartmell. Cineworld plans to retain the two fascias but is looking for an agency to create ...

Weetabix ties with Surf's Up film in cross-brand activity

By James Quilter, 16 July 07, 11:00

The promotion, created by Billington Cartmell, will run on the Weetabix, Weetabix Minis, Weetos and Ready Brek ranges from mid-July through to September. In total the promotion will run on 20 million packs. The Weetos end of the campaign will also run across Europe, marking the first time the firm has ...