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William Hill to promote Grand National sweepstakes to workers

By James Quilter, 31 March 09, 10:10

The campaign, created by Billington Cartmell, will target tube and train stations in London with experiential activity encouraging staff to run an office sweepstakes with William Hill. The activity kicks off ... by Billington Cartmell, to underline its football offer. The promotion offered the chance to win VIP trips ...

William Hill launches football push in-store

By James Quilter, 31 October 08, 10:35

The in-store campaign, created by Billington Cartmell, offers the opportunity to win one of four VIP trips to European football matches. The campaign launches this weekend and runs for four weeks. To win punters are requested to guess the scores of six top flight matches from which a winner ...

Special Report: Sports marketing - Winning tactics

08 March 07, 12:00

Breweries Campaign: 2006 ... Probably Agency: Billington Cartmell Timing: Summer 2006 Budget ...

Competition: Carlsberg offers FA Cup tickets in on-pack drive

23 January 06, 12:00

The push is backed by limited-edition packaging on the beer brand's multi-can packs, which will carry an image of the trophy. The packaging, created by Billington Cartmell, will be supported by POP ... football work from Carlsberg and the agency. For its Euro 2004 campaign, Billington Cartmell also created ...

Editorial: It's vital to add value to lever year of sport

By Bhavna Mistry, Editor, 23 January 06, 12:00

by revealing that in joint pole position are Arc and Billington Cartmell. Next year's top dog slot is already ...

Sports Marketing Handbook 2006: Ready for an Ambush?

23 January 06, 12:00

of unofficial activity automatically suggests quick, tactical moves, Billington Cartmell managing director Jason ...

Case Study: Carlsberg banks on England

30 June 04, 12:00

football fans and, as Billington Cartmell account director Jonathan Harper puts it, "own that positioning ...

ANALYSIS: Aiming to outplay the opposition

By Nick Wallis, 01 January 04, 12:00

understand why Carlsberg is the product they should buy." Billington Cartmell's "Win with England" World ... . - Canon - Internal - Carlsberg - Billington Cartmell - Coca ...

ON-PACK: Lucozade Sport prize is a rugby trip to Australia

01 September 03, 12:00

The drive, through Billington Cartmell, targets 18-34 year-olds. An on-pack peel-off mechanic reveals the winner on 500ml, 600ml and multi-packs. Winners will train with the England team at its ... -win campaigns," said Billington Cartmell account director Alex Shephard. ...

SOFT DRINKS: Lucozade issues call to team up with Owen

By SUZY BASHFORD, 30 September 02, 12:00

The promotion, via Billington Cartmell, aims to leverage the brand's status as the official sports drink of the FA Premier League. Called Team up ... 's promotional strategy. - Discovery Foods has appointed Billington Cartmell to its below-the-line account ...