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Insight - Retailers need value and values when promoting in-store

24 June 09, 03:24

LONDON - Billington Cartmell group account director Andy Jarvis believes marketers need to beware ... demonstrate its Values. At Billington Cartmell we help manage this challenge, working on a dual approach ...

Game to rethink strategy amid video game rise

By James Quilter, 25 November 08, 10:00

The retailer has hired Billington Cartmell following a pitch through the AAR. The agency has a brief to work with Game's in-house design team. According to insiders, the retailer has spent time researching consumer attitudes to the brand. Although Game is well perceived by gamers, it has ...

Kids' schemes go head to head

By James Quilter, 19 November 08, 10:20

to switch allegiance to the supermarket whose scheme directly benefits their children's school. Billington ...

Live Issue: Bargain hunters call the shots

By Stuart Derrick, 01 October 08, 12:00

' agency Billington Cartmell, notes: "There are stories of discounters opening in middle-class areas ... to appear in TV ads promoting home cooking. The challenge, says Billington Cartmell's Thomas ...

Point-of-purchase - Watch this space

06 May 08, 10:00

at Morrison s sales promotion agency, Billington Cartmell. That means clearly communicating with the customer ...

Retail: Morrisons appoints Billington Cartmell

By James Quilter, 04 October 07, 12:00

Morrisons has appointed Billington Cartmell as its sales promotion agency following a pitch through ... Billington Cartmell will no longer be working with Tesco with which it has worked on a project basis ... its branding with a new logo and strapline 'Fresh choice for you'. Billington Cartmell is likely ...

Live Issue: Price promotions - Can brands escape the discount trap?

By James Quilter, Deputy Editor, 16 July 07, 12:00

. Ian Billington, founder of Tesco agency Billington Cartmell and himself a former Mars marketer ... . In Billington s view, a brand that cuts back on trade promotions needs to create a clear rationale about why ...