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Special Report: Risk Management - Insuring e-platforms
the prize. Ed Gray, business director at Billington Cartmell, gives the example of a campaign that offers ... -pack with an instant-win offer of one million horns. The campaign was devised by Billington Cartmell, and Mando Brand ... at Billington Cartmell. "We thought there would be a five to 10 per cent response rate if we were lucky ...
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