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Game to rethink strategy amid video game rise

By James Quilter, 25 November 08, 10:00

The retailer has hired Billington Cartmell following a pitch through the AAR. The agency has a brief to work with Game's in-house design team. According to insiders, the retailer has spent time researching consumer attitudes to the brand. Although Game is well perceived by gamers, it has ...

£1,000 prizes hidden inside Go-Cat packs

By James Quilter, 26 September 08, 09:53

The sweepstake promotion features 100 cheques for 1,000 hidden inside Go-Cat packs.The campaign, titled Not for Slow Cats , encourages consumers to open the pack quickly to see if they have won. The activity is the first work created for the brand by agency Billington Cartmell and will run to the end ...

Prize Draw: Lucozade goes on pack to back FIA sponsorship

01 April 05, 09:19

in the Australian rally in Perth. The campaign, through Billington Cartmell, is backed by an experiential ...

NEWS THE BUSINESS: Appointment - Green & Black's briefs Edkins to double growth

01 October 03, 12:00

Closer (the live events arm of Billington Cartmell), ad agency Fallon, media agency Unity and design ...

William Hill launches £10m bet giveaway

28 May 09, 11:56

The card, which offers free bets with the bookmaker, is available to all customers who make a bet of 5 or more. Billington Cartmell created the campaign. To redeem the card consumers need to sign up to William Hill's telephone betting service. 50 and 100 free bets are available to win as well as four ...

Heinz launches "biggest-ever" promotion

17 September 08, 11:41

The promotion is a re-run of last year s Dreamz Meanz Heinz pus h which resulted in Heinz s highest quarterly sales for two years and over 340,000 responses. Both campaigns were created by Billington Cartmell. Dreamz Meanz Heinz offers a series of prizes through a sweepstake mechanism. They can ...

Cineworld appoints BD NTWK to create promo strategy

By James Quilter, 03 July 08, 11:05

to Billington Cartmell. Cineworld plans to retain the two fascias but is looking for an agency to create ...

Splenda targets over-35s with holiday offer

By James Quilter, 31 March 08, 02:50

Splenda is offering consumers the opportunity to redeem a 100 voucher on a number of holidays available though travel operator Apollo Travel Direct Holidays. The campaign, which was created by Billington Cartmell, uses the line Passport to a sweeter holiday and includes press and online advertising ...

Horlicks targets younger market with sampling drive

By James Quilter, 31 October 07, 12:10

The sampling campaign was developed by Billington Cartmell while sister agency Closer will be running retailer activity prior to Christmas. Over 1.2m samples will be delivered through direct mail and a variety of channels including LoveFilm, Dorothy Perkins and Bounty. The promotion is also ...