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Promo Review - Doritos' Guitar Hero promotion

By Marc Rigby, 12 October 09, 12:09

LONDON - Three chords on a tennis racket? Doritos Guitar Hero promo causes Billington Cartmell

BCL wins brief to work on Colgate's Max Fresh range

By James Quilter, 07 April 08, 04:00

LONDON - Colgate-Palmolive has appointed Billington Cartmell (BCL) to its agency roster with a

Exclusive: Unilever deploys sampling in Persil product launch

By Suzanne Bidlake, 05 March 07, 04:04

heavyweight sampling campaign via Billington Cartmell (BCL).

Live Issue: P&I Awards League - Two Take Top Slot in P&I's Winners' List

23 January 06, 12:00

Billington Cartmell and Arc's prominent campaigns last year for FMCG giants P&G and GlaxoSmithKline ... 1 Arc Marketing 71 26 0 16 0 113 1 Billington Cartmell ...

Campaigns - Carlsberg launches BBQ on-pack giveaway and Novelli competition

By Staff, 11 May 09, 10:25

competition. The promotion, which was created by Billington Cartmell, launches on May 25. ...

Colgate brand Max White hits the nightclubs

By Julia Buchanan, 16 July 08, 10:30

The campaign, created by Billington Cartmell, targets 18- to 25-year-olds. Club nights are being held in association with Ministry of Sound dance label Hed Kandi. Those attending the "Max White Nights" will have a chance to win a trip to Ibiza. "Text-to-win" competitions will be promoted in Boots ...

£1,000 prizes hidden inside Go-Cat packs

By James Quilter, 26 September 08, 09:53

The sweepstake promotion features 100 cheques for 1,000 hidden inside Go-Cat packs.The campaign, titled Not for Slow Cats , encourages consumers to open the pack quickly to see if they have won. The activity is the first work created for the brand by agency Billington Cartmell and will run to the end ...

Heinz launches "biggest-ever" promotion

17 September 08, 11:41

The promotion is a re-run of last year s Dreamz Meanz Heinz pus h which resulted in Heinz s highest quarterly sales for two years and over 340,000 responses. Both campaigns were created by Billington Cartmell. Dreamz Meanz Heinz offers a series of prizes through a sweepstake mechanism. They can ...

Splenda targets over-35s with holiday offer

By James Quilter, 31 March 08, 02:50

Splenda is offering consumers the opportunity to redeem a 100 voucher on a number of holidays available though travel operator Apollo Travel Direct Holidays. The campaign, which was created by Billington Cartmell, uses the line Passport to a sweeter holiday and includes press and online advertising ...