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AGENCY WIN: Alpen BTL work goes to Billington Cartmell

By Philip Chadwick, 01 January 04, 12:00

Weetabix has handed Billington Cartmell the below-the-line account to promote its Alpen brand ... Jerry Higgins, group sales promotion manager, refused to comment on the details of the brief, when work would commence or the other agencies that pitched for the business. It is understood there will be a sampling element to the campaign through Billington Cartmell's specialist face-to-face marketing ...

In My View: Kellogg's Out-of-Home Goal

By Alex Dawe, account director, Billington Cartmell, 06 March 07, 04:33

Score: 6/10 Finally, a campaign that is actually trying to put some enjoyment back into the most important meal of the day.

Promo Review - Doritos' Guitar Hero promotion

By Marc Rigby, 12 October 09, 12:09

LONDON - Three chords on a tennis racket? Doritos Guitar Hero promo causes Billington Cartmell

Promo Review: Weetabix's Shaun the Sheep promotion

02 February 09, 10:30

Billington Cartmell group account director Tom Lamb reviews the latest on-pack campaign from

Promo Review: Weetabix's Shaun the Sheep promotion

02 February 09, 10:30

Billington Cartmell group account director Tom Lamb reviews the latest on-pack campaign from

ON-PACK: Dairylea uses Simpsons to reach children

01 October 03, 12:00

Dairylea Lunchables has begun an on-pack campaign around cartoon family The Simpsons. Billington ... will help emphasise the brand's positioning," said Billington Cartmell senior account director Angela Wilson. ...

NEWS IN BRIEF

31 March 01, 12:00

Glaxo SmithKline has appointed Billington Cartmell to work on SP activity for its Lucozade brand. ...

In Brief

20 September 00, 12:00

-dropped to consumers in three TV regions from this month. The activity, through Billington Cartmell, will see ... McVities latest launch in its Go Ahead low-fat range - Chocolate Caramel Crunch - will be door-dropped to consumers in three TV regions from this month. The activity, through Billington Cartmell, will see households receive a free 24g bar. ...

Competition: Carlsberg offers FA Cup tickets in on-pack drive

23 January 06, 12:00

The push is backed by limited-edition packaging on the beer brand's multi-can packs, which will carry an image of the trophy. The packaging, created by Billington Cartmell, will be supported by POP ... football work from Carlsberg and the agency. For its Euro 2004 campaign, Billington Cartmell also created ...

ON-PACK: Lucozade Sport prize is a rugby trip to Australia

01 September 03, 12:00

The drive, through Billington Cartmell, targets 18-34 year-olds. An on-pack peel-off mechanic reveals the winner on 500ml, 600ml and multi-packs. Winners will train with the England team at its ... -win campaigns," said Billington Cartmell account director Alex Shephard. ...