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Retail: Morrisons appoints Billington Cartmell

Morrisons has appointed Billington Cartmell as its sales promotion agency following a pitch through ... Billington Cartmell will no longer be working with Tesco with which it has worked on a project basis ... its branding with a new logo and strapline 'Fresh choice for you'. Billington Cartmell is likely ...

Insight - Retailers need value and values when promoting in-store

LONDON - Billington Cartmell group account director Andy Jarvis believes marketers need to beware ... demonstrate its Values. At Billington Cartmell we help manage this challenge, working on a dual approach ...

Game to rethink strategy amid video game rise

The retailer has hired Billington Cartmell following a pitch through the AAR. The agency has a brief to work with Game's in-house design team. According to insiders, the retailer has spent time researching consumer attitudes to the brand. Although Game is well perceived by gamers, it has ...

Awards: Wax scoops the ISP Grand Prix prize

(travel and leisure) for Walkers Crisps' Brit Trips and Billington Cartmell which won a gold (food ...

Live Issue: Price promotions - Can brands escape the discount trap?

. Ian Billington, founder of Tesco agency Billington Cartmell and himself a former Mars marketer ... . In Billington s view, a brand that cuts back on trade promotions needs to create a clear rationale about why ...

Live Issue: Bargain hunters call the shots

' agency Billington Cartmell, notes: "There are stories of discounters opening in middle-class areas ... to appear in TV ads promoting home cooking. The challenge, says Billington Cartmell's Thomas ...

Kids' schemes go head to head

to switch allegiance to the supermarket whose scheme directly benefits their children's school. Billington ...

Point-of-purchase - Watch this space

at Morrison s sales promotion agency, Billington Cartmell. That means clearly communicating with the customer ...

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