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Unilever tops 2012 Marketing Society Awards nominations
) Blue Rubicon New brand Be clear on cancer (COI-Department of Health) M C Saatchi i ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ...
Breast Cancer Care trials 'hard-hitting' ad approach
Breast Cancer Care is to swap its pink-themed messaging for a more hard-hitting positioning ... the cancer . The ads show a confident woman with a mastectomy scar, no hair or clothes, covered in pills. Breast Cancer Care hopes to achieve greater cut-through with the more hard-hitting approach, having struggled for brand awareness against Macmillan Cancer Support and Cancer Research UK. Jane Heath, head ...
Mattel responds to calls for bald Barbie
have daughters who lost their hair after cancer treatment. Robin Grant, managing director at We ...
Review of the Year: Top 10 marketing moments of 2011
-year battle with pancreatic cancer, heralded a public outpouring of grief, and vigils were held outside Apple ...
Wonderbra takes the plunge with bungee jump stunt
to ultimately drive purchase." During Breast Cancer Awareness month, Reckitt Benckiser created the world ...
Wilkinson Sword backs Movember for third time
to increase sales while raising money for The Prostate Cancer Charity. ... moustache for the month of November, raising money and awareness for The Prostate Cancer Charity. Karen ...
Bodyform brings back signature song
into gynaecological cancers. "So as well as finding the new voice of Bodyform, we ll be able to help a cause which ...
Travelodge looks to digital donation box in charity push
, such as Cancer Research UK and KidsOut, and 25% going to UK charities specified by The Pennies Foundation ...
Carling attempts to spur digital conversation around cup final
. Carling has pledged to donate 1 to the Bobby Moore Fund for Cancer Research UK for every message ...
Winners of the Marketing Design Awards 2009
. Other winners had produced work for brands as diverse as Macmillan Cancer Support, the Museum of London ... for Museum of London Third sector: Macmillan Cancer Support (in-house design) Packaging: Jones Knowles ...
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