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Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

) Blue Rubicon New brand Be clear on cancer (COI-Department of Health) M C Saatchi i ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ...

Government returns to shock tactics in latest anti-smoking ad

By Gemma Charles, 31 March 12, 12:01

and contains harmful cancer causing toxins and poisons that are damaging children, even if the adult is smoking ...

Change4Life tackles sensible drinking mission

By Gemma Charles, 06 February 12, 08:00

Created by M C Saatchi, the humorous TV execution warns that drinking just slightly over the NHS guidelines still leaves drinkers at risk from serious illness, including heart disease, stroke and cancer ... of beer a day triple the risk of developing mouth cancer and double the risk of developing high blood ...

Breast Cancer Care trials 'hard-hitting' ad approach

By Matthew Chapman, 31 January 12, 08:30

Breast Cancer Care is to swap its pink-themed messaging for a more hard-hitting positioning ... the cancer . The ads show a confident woman with a mastectomy scar, no hair or clothes, covered in pills. Breast Cancer Care hopes to achieve greater cut-through with the more hard-hitting approach, having struggled for brand awareness against Macmillan Cancer Support and Cancer Research UK. Jane Heath, head ...

Review of the Year: Top 10 marketing moments of 2011

By Nicola Clark, 19 December 11, 01:00

-year battle with pancreatic cancer, heralded a public outpouring of grief, and vigils were held outside Apple ...

Wonderbra takes the plunge with bungee jump stunt

By Loulla-Mae Eleftheriou-Smith, 07 December 11, 12:23

to ultimately drive purchase." During Breast Cancer Awareness month, Reckitt Benckiser created the world ...

Bupa shifts strategy to promote service range

By Alex Brownsell, 08 March 11, 10:30

difficult conditions, including cancer and dementia, in an 'uplifting' way. Above-the-line activity ...

Adwatch (Feb 23) - Top 20 recall: Aviva gets serious

By Leo Rayman, Strategy director, DDB UK, 23 February 11, 12:00

The Fast Show, BT's recurrent family pathos and a Cancer Research UK commercial, falling short of each ...

Marie Curie Cancer Care targets wider audience via TV

By Sarah Shearman, 26 January 11, 08:00

Marie Curie Cancer Care is planning its biggest marketing push to date, including its first TV ads ... to boost the prominence of the brand during March to differentiate itself from other cancer charities ... Cancer Care's director of communications, Chris Dainty, said: 'Marie Curie is a well-known charity ... . It will feature an undisclosed celebrity, telling their story about a family member suffering from cancer ...

Cancer Research highlights progress with latest marketing push

By Joe Thomas, 08 July 10, 09:00

Cancer Research UK is rolling out a brand marketing campaign next Monday (12 July), which ... , and will be supported through radio, digital, direct mail and PR activity. It will also be featured in Cancer Research UK s 600 high street shops. 'Giving News' will examine a cancer diagnosis from the perspective ... . The ad shows how the advances in cancer research are helping many patients to overcome the disease ...