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Cancer Research UK campaign supports removal of tobacco brands

By Loulla-Mae Eleftheriou-Smith, 27 April 12, 12:35

Cancer Research UK has created a hard-hitting marketing campaign to highlight the impact of tobacco ... branding on tobacco packaging, supported by a series of press ads. The film coincides with Cancer ...

Coke and Pepsi change recipes in US to avoid cancer label

By Loulla-Mae Eleftheriou-Smith, 09 March 12, 09:45

law, to prevent the brands carrying what Coca-Cola called a "scientifically unfounded" cancer ... they will not be forced to put a cancer-warning label on their packaging, and they claim to be rolling out the recipe ... supporting studies to show that 4-methylimidazole caused cancer in humans, and had instead relied on a study ... to hit the dosage administered to rodents that has shown links with cancer. Follow Loulla ...

Breast Cancer Care trials 'hard-hitting' ad approach

By Matthew Chapman, 31 January 12, 08:30

Breast Cancer Care is to swap its pink-themed messaging for a more hard-hitting positioning ... the cancer . The ads show a confident woman with a mastectomy scar, no hair or clothes, covered in pills. Breast Cancer Care hopes to achieve greater cut-through with the more hard-hitting approach, having struggled for brand awareness against Macmillan Cancer Support and Cancer Research UK. Jane Heath, head ...

Vanish creates world's biggest bra for breast cancer awareness

By Loulla-Mae Eleftheriou-Smith, 28 October 11, 10:49

the profile of Breast Cancer Awareness Month. ... are doing a vital job in raising funds for research and keeping breast cancer high profile. "The Vanish and Breast Cancer Campaign record breaking bra is a fitting focal point for this year's fundraising activities." 'Wear it Pink' raised 2.5m for breast cancer last year by getting thousands of people ...

Prostate Cancer Charity recruits rugby stars for awareness push

By Ariane Osman, 02 September 11, 03:10

The Prostate Cancer Charity has secured the backing of Premiership rugby players, who will wear a ... The partnership between The Prostate Cancer Charity and the Rugby Players Association (RPA) will see players from Saracens, London Wasps, London Irish and Harlequins promote the charity ... .95, with 6 from the custom fit version going to The Prostate Cancer Charity. ...

Samsung signs as headline sponsor of Cancer Research swim

By Loulla-Mae Eleftheriou-Smith, 26 August 11, 11:20

Samsung, the electronics giant, has signed up as the headline sponsor of a Cancer Research ... , supporter-led fundraising director at Cancer Research UK, said: "We are delighted to have Samsung on board ... minutes someone in the UK is diagnosed with cancer and so events like this are vital for raising money for our lifesaving work." Last month, Cancer Research UK released an emotive campaign featuring family ...

Prostate Cancer Charity partners with Emirates rugby sevens tournament

By Alex Brownsell, 24 March 11, 10:41

The Prostate Cancer Charity has signed up as the official charity of the Emirates Airline London ... . It already partners London-based rugby sevens and music festival, RugbyRocks. Prostate Cancer Awareness ...

Marie Curie Cancer Care targets wider audience via TV

By Sarah Shearman, 26 January 11, 08:00

Marie Curie Cancer Care is planning its biggest marketing push to date, including its first TV ads ... to boost the prominence of the brand during March to differentiate itself from other cancer charities ... Cancer Care's director of communications, Chris Dainty, said: 'Marie Curie is a well-known charity ... . It will feature an undisclosed celebrity, telling their story about a family member suffering from cancer ...

Cancer Research highlights progress with latest marketing push

By Joe Thomas, 08 July 10, 09:00

Cancer Research UK is rolling out a brand marketing campaign next Monday (12 July), which ... , and will be supported through radio, digital, direct mail and PR activity. It will also be featured in Cancer Research UK s 600 high street shops. 'Giving News' will examine a cancer diagnosis from the perspective ... . The ad shows how the advances in cancer research are helping many patients to overcome the disease ...

The Prostate Cancer Charity signs up as Marketing Industry Triathlon sponsor

By Staff, 26 April 10, 10:45

LONDON - The Prostate Cancer Charity will be the title sponsor and official charity partner ... -fareast-language:#0400; mso-bidi-language:#0400;} The triathlon, which will now be known as The Prostate Cancer ... .marketingtriathlon.co.uk to enter. Prostate cancer is the most common cancer in men and one man dies every hour from the disease. The Prostate Cancer Charity fights prostate cancer through research, support, information and campaigning ...