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Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

) Blue Rubicon New brand Be clear on cancer (COI-Department of Health) M C Saatchi i ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ...

Cancer Research UK campaign supports removal of tobacco brands

By Loulla-Mae Eleftheriou-Smith, 27 April 12, 12:35

Cancer Research UK has created a hard-hitting marketing campaign to highlight the impact of tobacco ... branding on tobacco packaging, supported by a series of press ads. The film coincides with Cancer ...

Charities should share tax burden

By Helen Edwards, PPA Business columnist of the year, 25 April 12, 12:00

the demeanour of imploring supplicant. Even charities of great wealth, such as Cancer Research UK, complain ...

Government returns to shock tactics in latest anti-smoking ad

By Gemma Charles, 31 March 12, 12:01

and contains harmful cancer causing toxins and poisons that are damaging children, even if the adult is smoking ...

Change4Life tackles sensible drinking mission

By Gemma Charles, 06 February 12, 08:00

Created by M C Saatchi, the humorous TV execution warns that drinking just slightly over the NHS guidelines still leaves drinkers at risk from serious illness, including heart disease, stroke and cancer ... of beer a day triple the risk of developing mouth cancer and double the risk of developing high blood ...

Breast Cancer Care trials 'hard-hitting' ad approach

By Matthew Chapman, 31 January 12, 08:30

Breast Cancer Care is to swap its pink-themed messaging for a more hard-hitting positioning ... the cancer . The ads show a confident woman with a mastectomy scar, no hair or clothes, covered in pills. Breast Cancer Care hopes to achieve greater cut-through with the more hard-hitting approach, having struggled for brand awareness against Macmillan Cancer Support and Cancer Research UK. Jane Heath, head ...

Acting government communications chief given permanent role

By Gemma Charles, 20 January 12, 04:40

this mould. She joined the civil service in 2008, having previously worked for the Audit Commission, Cancer ...

Review of the Year: Top 10 marketing moments of 2011

By Nicola Clark, 19 December 11, 01:00

-year battle with pancreatic cancer, heralded a public outpouring of grief, and vigils were held outside Apple ...

Government reveals £50m cut to health campaigns adspend

By Gemma Charles, 07 December 11, 01:14

a spending rise year on year was the cancer signs and symptoms campaign. ...

Vanish creates world's biggest bra for breast cancer awareness

By Loulla-Mae Eleftheriou-Smith, 28 October 11, 10:49

the profile of Breast Cancer Awareness Month. ... are doing a vital job in raising funds for research and keeping breast cancer high profile. "The Vanish and Breast Cancer Campaign record breaking bra is a fitting focal point for this year's fundraising activities." 'Wear it Pink' raised 2.5m for breast cancer last year by getting thousands of people ...