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Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

) Blue Rubicon New brand Be clear on cancer (COI-Department of Health) M C Saatchi i ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ...

What marketers can learn from Barbie

By Nicola Clark, 01 February 12, 12:00

of whom have daughters who have lost their hair as a result of cancer treatments, are behind a Facebook ...

Review of the Year: Top 10 marketing moments of 2011

By Nicola Clark, 19 December 11, 01:00

-year battle with pancreatic cancer, heralded a public outpouring of grief, and vigils were held outside Apple ...

Nikon renews Hollyoaks sponsorship

By Loulla-Mae Eleftheriou-Smith, 02 November 11, 11:40

of Reckitt Benckiser s support of Breast Cancer Awareness Month. Follow Loulla-Mae Eleftheriou ...

Charities: when money's too tight to mention

By John Reynolds, 16 September 11, 01:00

Last week, Marketing revealed that Tesco is to end its decade-long partnership with Cancer ... at Teenage Cancer Trust says, "Companies have got a lot more strict about (charity) funding because of cuts ... and Cancer Research UK, says, "Tie-ups between charities and brands are becoming more strategic, as they look ...

Tesco ends Race for Life headline sponsorship

By John Reynolds, 06 September 11, 08:30

Tesco's headline sponsorship of Cancer Research UK's Race for Life is coming to an end after 10 ... first TV ad campaign to raise awareness of the event. Cancer Research UK is now seeking new sponsors ... . She added: "Cancer Research UK s Race for Life event series presents a real opportunity for corporate ...

Do consumers want 'real women' in ads instead of aspirational images? The Marketing Society Forum -

By Staff, 10 August 11, 12:00

fought breast cancer, my sister was incensed to see supermodels promoting Breast Cancer Awareness. How ...

Power 100: 100 to 50

By Nicola Clark, 17 May 11, 08:30

- should the company buy the latter from Richard Desmond. 69: NATASHA HILL - CANCER RESEARCH UK Hill has pioneered a new approach to advertising at Cancer Research UK, using real cancer patients ...

Tesco charity ad to star Paula Radcliffe

By Rachel Barnes, 16 February 11, 12:21

Tesco is marking 10 years of its tie-up with Race for Life with its first TV ad for the cancer ... Olympic athlete Paul Radcliffe will star in the ads, which air for four weeks from next Monday (21 February), alongside Tesco regulars Fay Ripley and Mark Addy. Cancer Research UK is hoping to recruit one million entrants for the 2011 event, up from 750,000 last year. The ads, created by Red Brick ...