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Carlsberg seals Tottenham deal

18 August 04, 12:00

Carlsberg has ousted rival Carling as official beer of Tottenham Hotspur Football Club in a three ... The six-figure tie-up sees Carlsberg sign up its seventh Premier League club, extending its ... -tier club except Liverpool, of which it is the official shirt sponsor. Carlsberg has secured exclusive ... ties, Carlsberg is official beer and sponsor of UEFA and the Football Association. Last week ...

Carlsberg offers yuletide variant

11 October 06, 12:00

Carlsberg is introducing for the first time in the UK a premium beer brewed especially ... Carlsberg Christmas Beer, based on a traditional Danish recipe, is intended to build on the brand's Danish heritage. A dark Continental-style lager, it has crystal and chocolate malts to give it a ... have taken a traditional Danish recipe and adapted it to suit the British palate,' said Carlsberg ...

Carlsberg in Goal.com tie

02 June 09, 12:00

Carlsberg has secured an editorial tie-up between its branded football video website, Partofthegame ... Under the agreement, Goal.com will introduce video content, while Partofthegame.tv will feature sports news and football scores. This week, Carlsberg will post user-generated videos from last week's Champions League final between Barcelona and Manchester United. The fans that have produced the most popular ...

Carlsberg restructures marketing department

By Gemma Charles, 11 November 08, 12:00

LONDON - Carlsberg is restructuring its marketing department in response to the decline of the on ... The brewer has started a consultation among its 30-strong marketing department, which will conclude later in the month. After the restructure, Carlsberg intends to unveil a major marketing initiative aimed at increasing on-trade sales. A spokesman for the company could not rule out job cuts ...

People moves: Carlsberg

05 April 06, 12:00

Chris Lewis has been appointed marketing controller at Carlsberg, responsible for Carlsberg

C-T pushes Carlsberg

By LISA CAMPBELL, 19 December 98, 12:00

Carlsberg-Tetley is rejecting laddish advertising in a bid to present its Carlsberg Lager ... Carlsberg-Tetley is rejecting laddish advertising in a bid to present its Carlsberg Lager ... by Warner Music to coincide with the ad. Set in 1883, the ad features Carlsberg s Emil Hansen ... to the present with party-goers worldwide enjoying the drink. The new ad gives Carlsberg a different ...

Best fan of Carlsberg

By STEVE BELL, 20 August 98, 12:00

Carlsberg has devised a Best Fan award to run alongside its sponsorship of the MTV Europe Music ... Carlsberg has devised a Best Fan award to run alongside its sponsorship of the MTV Europe Music Awards. The Europewide campaign begins with a TV ad and poster launch, which breaks this month. ...

Campaign Casebook: Carlsberg

04 August 04, 12:00

The lager boosted sales by tapping into the wave of patriotism generated by Euro 2004. Carlsberg ... Carlsberg to plan two public relations coups. It arranged for readers of The Sun and Daily Mirror who won ... . And it photographed England players holding a Carlsberg-branded England flag - an image that was used across half ... broadcasting from Lisbon, frequently mentioned the Carlsberg team out there, and it was made clear ...