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Video: Brian Blessed and Carlsberg brand controller discuss Euro 2012 ad

Marketing attended the filming of the Carlsberg 'fan academy' ad at Mill Hill School in London ... Creative from the ad shows celebrities including Blessed and Des Lynam, training new recruits on becoming a "true England Fan", with the students being handed a pint of Carlsberg on graduation ... in the 1948 FA Cup Final, while Morris dismisses the possibility of Olympic fever overwhelming Carlsberg ...

Tetley's revamps ITV4 idents in £5m push

By Gemma Charles, 22 December 11, 12:12

The revamped idents use the strapline "Tetley's sponsors Real Men's TV". The idents feature characters in a range of situations that bring the brand's personality to life through light-hearted, humorous conversations. David Scott, customer marketing director for Tetley's brewer, Carlsberg UK ...

Profile: James O'Shea, marketing director at Maxinutrition

By John Reynolds, 26 May 11, 09:00

and Carlsberg at agency Prospective Marketing, O'Shea jumped ship to Nestle and General Mills' joint venture ... Carlsberg as brand manager for Tetley's Bitter, helping launch a TV campaign and exploiting its England rugby sponsorship. O'Shea describes his time at Carlsberg as putting him right at the coal face. 'I ...