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Wells & Young's marketing director Chris Lewis leaves for consultancy life

By Gemma Charles, 24 May 12, 09:00

Lewis, who joined the brewer five years ago from Carlsberg where he was marketing controller, leaves Wells Young's on Thursday 31st May. During his time at the brewer, Lewis oversaw new advertising for Bombardier beer, featuring actor Rik Mayall and created by Karmarama. He also rolled out new ...

Video: Brian Blessed and Carlsberg brand controller discuss Euro 2012 ad

By Matthew Chapman, 16 May 12, 12:18

Marketing attended the filming of the Carlsberg 'fan academy' ad at Mill Hill School in London ... Creative from the ad shows celebrities including Blessed and Des Lynam, training new recruits on becoming a "true England Fan", with the students being handed a pint of Carlsberg on graduation ... in the 1948 FA Cup Final, while Morris dismisses the possibility of Olympic fever overwhelming Carlsberg ...

Former Carlsberg marketer Roberts takes up cricket role

By John Reynolds, 09 May 12, 08:30

Former Carlsberg marketer Gareth Roberts has been hired by Warwickshire County Cricket Club with a ... Roberts, who was head of sponsorship at Carlsberg, will promote the 25,000-seater stadium in Birmingham as a venue for weddings, conferences and exhibitions. Roberts will also seek a naming-rights partner. However, Warwickshire County Cricket chief executive Colin Povey said it was unlikely ...

First tobacco, now alcohol?

By Gemma Charles, 27 April 12, 12:00

-Forman, Carlsberg, Diageo, Heineken, Pernod Ricard and SABMiller have agreed several goals intended to shield ... Britton, marketing and strategy director, Carlsberg UK, says that he will not be distracted ...