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Power 100: 100 to 50

By Nicola Clark, 17 May 11, 08:30

step up the ladder sooner rather than later. 67: DARRAN BRITTON - CARLSBERG UK It has been a big year for Britton, the marketing and strategy director at Carlsberg UK. He started the year ... calls for a Carlsberg' as part of a global repositioning. It is no coincidence that this campaign ...

Piccadilly Circus lights open to new brand as Sanyo exits

By Daniel Farey-Jones, 14 February 11, 12:01

over 100 years of existence, including BP, Carlsberg, Foster s, Guinness, Kodak, Gordon s, Max Factor ...

Carlsberg and Sky join for on-pack promotion

By Alex Brownsell, 05 October 10, 03:28

Carlsberg has partnered with Sky to launch an off-trade promotion offering consumers the chance ... to win a Sky TV 3D package, each week until January, if they buy special packs of Carlsberg and Carlsberg ... +HD, and four pairs of 3D glasses. Carlsberg will back the promotion with a print and radio ad campaign ... literature. Paul Davies, director of brands and insight at Carlsberg UK, said: "Carlsberg UK research has ...

Out of home top of mind

By Suzy Bashford, 21 September 10, 09:00

Carlsberg's landmark 2007 ambient activity, when the lager brand scattered 5000 in 10 and 20 notes across London with the message 'Carlsberg don't do litter. But if they did, it would probably be the best litter ...

Carlsberg tailors pub posters for World Cup drive

By Joe Thomas, 04 June 10, 09:10

Carlsberg, the official beer of the England Team, is rolling out the final stage of its 'Team Talk ... for 12 June. Paul Davies, director of brands and insight at Carlsberg UK, said: "Team Talk has struck a ... -trade as the waiting ends and the tournament begins." Carlsberg launched its 'Team Talk' TV ad, featuring English ...

Tuborg set for festival push

09 June 09, 12:00

Tuborg, the Carlsberg-owned beer, is embarking on an experiential drive to support its 'pouring

ITV2 at ten years old

By Andy Fry, 09 December 08, 08:30

200 advertisers including Mars and Carlsberg-Tetley. Since 2005, ITV2 hits have included catch ...

Raymond Snoddy on Media: Sun shines on Royal Opera

02 September 08, 12:00

and baggage can get in the way. Last month, Carlsberg had to withdraw from a deal offering Sun readers a ...

Media: Carlsberg backs Virgin Radio slot

27 May 08, 12:00

Carlsberg has signed a six-figure content-led sponsorship deal with Virgin Radio to run through ... starting on Saturday, as part of an on-air and online tie-up. The Carlsberg-sponsored show, which ... and competitions to win Virgin Radio-branded cases of Carlsberg, barbecues and tickets to next month's Glastonbury ... show, promoting Carlsberg's official partner status with the tournament. Ian Hannaford, marketing ...