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Carlsberg unveils Euro 2012 app

By Gemma Charles, 01 March 12, 01:04

Carlsberg has launched a Euro 2012 news and entertainment mobile app, as part of its sponsorship ... be exclusive content featuring Carlsberg brand ambassador Peter Schmeichel. The app is part of a raft ... by TV, outdoor, on-pack and point of sale. As Carlsberg is also the official beer of the England team, it has developed a bespoke app on the 'Carlsberg For England' Facebook page, which features UK brand ...

BP enters 'daily deals' fray with retail voucher site

By Sarah Shearman, 06 September 11, 08:30

The scheme launches with exclusive deals from BP Retail s strategic partners, which include Coca-Cola, Carlsberg, United Biscuits, Danone, Mars and Walkers. A Today s offers platform, which sits within BP s main website, offers consumers relevant deals based on their location. It has been created by Rockpool ...

Bavaria Beer website traffic rockets after World Cup stunt

By Katherine Levy, 18 June 10, 11:45

and Carlsberg according to the online intelligence service Experian Hitwise. The majority of traffic ...

Airline and beer brands see World Cup search uplift

By Jacob Mathias, 16 June 10, 10:30

South African Airways and beer brands including Heineken and Carlsberg have seen the biggest rise ... several beer brands. Heineken came in at number two, with Carlsberg, Corona and Budweiser respectively falling into place to fill the top five. Heineken sponsors the Netherlands team, Carlsberg the England ... begun play in the tournament. Carlsberg and Corona searches increased by 50%, and Budweiser by 33 ...

Wired world: digital marketing innovations from around the world

By Staff, 15 September 09, 08:35

Carlsberg has launched a website that allows users to arrange to meet at a local party. The website's mobile ...

Carlsberg in Goal.com tie

02 June 09, 12:00

Carlsberg has secured an editorial tie-up between its branded football video website, Partofthegame ... Under the agreement, Goal.com will introduce video content, while Partofthegame.tv will feature sports news and football scores. This week, Carlsberg will post user-generated videos from last week's Champions League final between Barcelona and Manchester United. The fans that have produced the most popular ...

Broadband to revive interactive TV

By Gareth Jones, 08 April 08, 08:45

-button campaign for Carlsberg attracts 500,000 household interactions watching extended footage for more than four ...

Digital: Tetley launches rugby web portal

10 October 07, 12:00

The Carlsberg-owned bitter brand has briefed Graphico to create a branded site featuring recently retired England rugby union captain Martin Johnson. The initiative will include Johnson discussing the scars he has received playing rugby, a 'Tetley trivia' section and an online competition to win a T ...