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Video: Brian Blessed and Carlsberg brand controller discuss Euro 2012 ad

Marketing attended the filming of the Carlsberg 'fan academy' ad at Mill Hill School in London ... Creative from the ad shows celebrities including Blessed and Des Lynam, training new recruits on becoming a "true England Fan", with the students being handed a pint of Carlsberg on graduation ... in the 1948 FA Cup Final, while Morris dismisses the possibility of Olympic fever overwhelming Carlsberg ...

Former Carlsberg marketer Roberts takes up cricket role

By John Reynolds, 09 May 12, 08:30

Former Carlsberg marketer Gareth Roberts has been hired by Warwickshire County Cricket Club with a ... Roberts, who was head of sponsorship at Carlsberg, will promote the 25,000-seater stadium in Birmingham as a venue for weddings, conferences and exhibitions. Roberts will also seek a naming-rights partner. However, Warwickshire County Cricket chief executive Colin Povey said it was unlikely ...

Carlsberg targets 'beer-haters' with Copenhagen lager

By Gemma Charles, 03 April 12, 08:30

Carlsberg's 'metrosexual' lager brand Copenhagen will make its UK debut next month. ... . The product, brand and design have been developed by Carlsberg s international innovation department in Copenhagen, in collaboration with the Carlsberg Research Centre. The brewer intends to make the lager a global brand. According to Carlsberg, the design is intended to reflect the Danish capital s urban ...

Why Carlsberg wants to be Europe's number-one football supporter

By Gemma Charles, 09 March 12, 08:30

Carlsberg's marketing chief, Khalil Younes, has renewed the brand's dedication to the sport ... Beer volumes may be flat across much of Europe, but brewer Carlsberg is allocating 70% of its marketing spend for the Carlsberg brand this year to promote its sponsorship of this summer's Euro 2012 ... and Middlesbrough manager Gareth Southgate will do additional ambassadorial work in the UK. Carlsberg has also ...

Carlsberg unveils Euro 2012 app

By Gemma Charles, 01 March 12, 01:04

Carlsberg has launched a Euro 2012 news and entertainment mobile app, as part of its sponsorship ... be exclusive content featuring Carlsberg brand ambassador Peter Schmeichel. The app is part of a raft ... by TV, outdoor, on-pack and point of sale. As Carlsberg is also the official beer of the England team, it has developed a bespoke app on the 'Carlsberg For England' Facebook page, which features UK brand ...

Carlsberg UK unveils San Miguel Fresca

By Gemma Charles, 30 January 12, 01:30

Carlsberg UK is rolling out its first brand extension to San Miguel in a bid to compete with summer ... The new sub-brand, San Miguel Fresca, is described by Carlsberg as a "refreshing, crisp sunshine ... thirst-quenching, chilled drink. Developed as a result of a strategic partnership between Carlsberg UK ... the ad campaign. David Scott, director of customer marketing for Carlsberg UK, said: "We're confident ...

Liverpool FC overhauls Carlsberg lounge

By Gemma Charles, 12 August 11, 08:30

Carlsberg has revamped its brand experience area at Anfield on the eve of the new football season. ... The transformation of the 200 metre square Carlsberg lounge at Anfield was overseen by brand ... tactics zone, electronic Carlsberg bottle display, goals wall and relationship wall, where Carlsberg captures some of the best moments in the club's history during the Carlsberg era. Louise Larsen Bach ...

Carlsberg signs new sponsorship deal with The FA

By Oliver Luft, 15 June 11, 09:54

Carlsberg has signed a deal with The Football Association (FA) that extends the larger brand's long ... The deal runs until 2014, improving Carlsberg's sponsorship rights, and comes ahead of the FA's official unveiling tomorrow of rival Budweiser as its new FA Cup sponsor. It is thought that Carlsberg ... rights. Carlsberg's commercial links with football date back to 1992, when it signed up as Liverpool ...

Carlsberg: Probably a risky rebrand

By Nicola Clark, 13 April 11, 12:00

Carlsberg has grand ambitions: it aims to double the profit of its flagship lager brand by 2015 ... campaign to date, Carlsberg is putting serious money behind the statement. However, in the UK market ... -through, there are questions about whether the latest strategy, which introduces the strapline 'That calls for a Carlsberg ...

Carlsberg unveils new global brand strategy

By Alex Brownsell, 05 April 11, 11:15

Carlsberg is to overhaul its marketing strategy, in a bid to emphasise its heritage and add a ... rewarding themselves with a Carlsberg. Ads will carry the new strapline "That calls for a Carlsberg". It is understood that Carlsberg's long-term tagline: "Probably the best beer in the world", will continue to appear ... was devised by creative agency Fold7. Speaking at a launch event at the Carlsberg Museum in Copenhagen ...