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Budweiser tops World Cup sponsorship league

By Jacob Mathias, 23 June 10, 12:05

endured a tough week. Heineken fell 42.9% on the previous week, while Carlsberg slumped 50%. Hitwise ...

Fifa and Bavaria make peace as women walk free

By Mark Banham, 23 June 10, 10:42

Budweiser and Carlsberg, according to the online intelligence service Experian Hitwise. ...

Bavaria Beer website traffic rockets after World Cup stunt

By Katherine Levy, 18 June 10, 11:45

and Carlsberg according to the online intelligence service Experian Hitwise. The majority of traffic ...

Airline and beer brands see World Cup search uplift

By Jacob Mathias, 16 June 10, 10:30

South African Airways and beer brands including Heineken and Carlsberg have seen the biggest rise ... several beer brands. Heineken came in at number two, with Carlsberg, Corona and Budweiser respectively falling into place to fill the top five. Heineken sponsors the Netherlands team, Carlsberg the England ... begun play in the tournament. Carlsberg and Corona searches increased by 50%, and Budweiser by 33 ...

Alcohol brands unite in bid to avoid regulation

By Gemma Charles, 15 June 10, 08:47

. Since then, industry body The Portman Group has collected pledges its from members, including Carlsberg ...

Nike ad steals World Cup thunder

By Sara Kimberley, 11 June 10, 03:37

Beckham. The ad has drawn in over two million views since its release last week. Carlsberg also ...

Tuborg extends Live Nation music venue and festival deal

By Gemma Charles, 10 June 10, 11:45

Carlsberg UK and music promoter Live Nation have signed a four-year deal which will see lager brand ... Arena. Tuborg aims to step up its consumer activation programme by introducing what Carlsberg says ... , www.tuborg.co.uk/beat-the . Gareth Roberts, director of sponsorship and media relations at Carlsberg ...

Tuborg replaces Amstel as sponsor of The Big Chill

By Joe Thomas, 09 June 10, 12:30

Carlsberg's Tuborg lager has replaced Amstel as the official beer of The Big Chill festival, after

Ale brewer risks FIFA's wrath

By Gemma Charles, 08 June 10, 08:41

against our regulations'. Carlsberg, however, claims it will not take action, despite being the official ...

Carlsberg tailors pub posters for World Cup drive

By Joe Thomas, 04 June 10, 09:10

Carlsberg, the official beer of the England Team, is rolling out the final stage of its 'Team Talk ... for 12 June. Paul Davies, director of brands and insight at Carlsberg UK, said: "Team Talk has struck a ... -trade as the waiting ends and the tournament begins." Carlsberg launched its 'Team Talk' TV ad, featuring English ...