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Power 100: 100 to 50

By Nicola Clark, 17 May 11, 08:30

step up the ladder sooner rather than later. 67: DARRAN BRITTON - CARLSBERG UK It has been a big year for Britton, the marketing and strategy director at Carlsberg UK. He started the year ... calls for a Carlsberg' as part of a global repositioning. It is no coincidence that this campaign ...

FMCG brands winning in the World Cup - the last eight

By Neil Jenkinson, 05 July 10, 09:30

, social occasion. A walkover. Walkers 4 Pringles 0 Budweiser v Carlsberg Budweiser ... instant win' for Budweiser. Carlsberg s team talk promotion, on the other hand, appears on 2.5 million ... contribute with their own team talk. Carlsberg has put a lot of money into it and not cut any corners. It has ...

Marketing's Power 100

By Nicola Clark, 26 May 10, 08:00

Molson Coors aimed at encouraging more women to drink beer. 42. Darran Britton, Carlsberg UK Britton may be a Carlsberg lifer, but he has not risen to the role of marketing and strategy director ... role has been expanded to include strategy. Britton was heavily involved in the review of Carlsberg ...

Avoiding a red card

By Joe Thomas, 27 April 10, 12:01

-related prizes through promotion partners, including Coke and Carlsberg. Indirect association Tove Okunniwa ...

Wired world: digital marketing innovations from around the world

By Staff, 15 September 09, 08:35

Carlsberg has launched a website that allows users to arrange to meet at a local party. The website's mobile ...

OFT clears $52bn Anheuser-Busch acquisition by InBev

By Ed Kemp, 18 November 08, 04:00

attract sales by switching to competing premium lagers such as Kronenbourg 1664, Carlsberg Export ...

Pubs face sobering times

By Gemma Charles, 18 November 08, 10:00

are contemplating where to go next. The big four - Carlsberg, Coors, InBev and Scottish Newcastle - all have long ... . Carlsberg has started a consultation among its marketing team in response to the decline of the sector ... to post a year-on-year sales decline in organic beer. Later this month, Carlsberg will unveil ...

Carlsberg restructures marketing department

By Gemma Charles, 11 November 08, 12:00

LONDON - Carlsberg is restructuring its marketing department in response to the decline of the on ... The brewer has started a consultation among its 30-strong marketing department, which will conclude later in the month. After the restructure, Carlsberg intends to unveil a major marketing initiative aimed at increasing on-trade sales. A spokesman for the company could not rule out job cuts ...

Biggest brands: Top 10 brands by product category 2008

By Jane Simms, 23 September 08, 08:30

. Carlsberg lager sales grew 36% on the back of a competitive pricing and promotional position against rival big names. It continues to be supported by its award-winning 'World according to Carlsberg' ads. John ... -165 170-175 -5 3 Carlsberg 160-165 115-120 36 4 Foster's 135-140 135-140 0 5 ...

Tim Seager exits Kronenbourg

By Staff, 27 August 08, 09:30

Thomas Amstutz, chief executive of Carlsberg's Swiss subsidiary, Feldschl ssen, will replace Seager, who joined the French business only last year. Carlsberg said the reshuffle, which takes effect ... and Carlsberg acquired Scottish Newcastle this year in a 7.8bn deal. ...