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Power 100: 100 to 50

By Nicola Clark, 17 May 11, 08:30

step up the ladder sooner rather than later. 67: DARRAN BRITTON - CARLSBERG UK It has been a big year for Britton, the marketing and strategy director at Carlsberg UK. He started the year ... calls for a Carlsberg' as part of a global repositioning. It is no coincidence that this campaign ...

Marketing's Power 100

By Nicola Clark, 26 May 10, 08:00

Molson Coors aimed at encouraging more women to drink beer. 42. Darran Britton, Carlsberg UK Britton may be a Carlsberg lifer, but he has not risen to the role of marketing and strategy director ... role has been expanded to include strategy. Britton was heavily involved in the review of Carlsberg ...

Biggest brands: Top 10 brands by product category 2008

By Jane Simms, 23 September 08, 08:30

. Carlsberg lager sales grew 36% on the back of a competitive pricing and promotional position against rival big names. It continues to be supported by its award-winning 'World according to Carlsberg' ads. John ... -165 170-175 -5 3 Carlsberg 160-165 115-120 36 4 Foster's 135-140 135-140 0 5 ...

England football team tops sponsorship rich list

By by Drew Barrand, 09 May 06, 08:30

The English FA has netted more sponsorship income than any other national governing body at this year's World Cup, with annual revenue from such deals totalling more than £49m. Lucrative contracts with brands such as Nationwide, McDonald's, Pepsi, Carlsberg and Umbro put the FA more than £22m a year ahead ...

Nationwide terminates England football link-up

By Drew Barrand, 30 November 05, 12:00

The FA is believed to have asked Nationwide and its other main sponsors, Carlsberg, McDonald's and Pepsi, to pay significantly more for the new four-year, multimillion-pound contracts, which begin after the World Cup next summer. It is understood Nationwide balked at the demands, lending weight to speculation ...

Nationwide terminates England football link-up

By by Drew Barrand, 29 November 05, 08:30

FA marketing chief Barber to stage sponsor summit

By Mark Kleinman,, 06 November 02, 08:30

Carlsberg, Nationwide, Umbro and McDonald's following the FA's board meeting next Monday. Although Barber ... commercial programme". Carlsberg and Umbro, which has signed a £150m kit deal running until 2010, have also ...

Football Association hires M&C Saatchi to thank sponsors

By Mark Kleinman,, 27 March 02, 08:40

The FA is keen to use advertising to recognise the efforts that companies such as Nationwide, Carlsberg and One 2 One have made to improve English football at all levels, from elite to the grass ... , including £30m partnerships with T-Mobile, Carlsberg and Coca-Cola, are likely to be announced shortly ...