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Beer and football: A game of four brands

By John Reynolds & Gemma Charles, 01 July 11, 12:00

has joined Carling, sponsor of the League Cup; Heineken, Champions League sponsor; and Carlsberg ... and wheel in a giant screen showing the match.' While Heineken, Carling, Carlsberg and Budweiser might ... if everyone in a category is doing similar things.' CARLSBERG ENGLAND TEAM Length of association: 1995 ...

Heineken UK marketing director Sarah Warby on agencies 'saying they can do everything' and the role of pubs in society

By Gemma Charles, 18 May 11, 12:00

director at Scottish Newcastle when the brewer was bought jointly by Heineken and Carlsberg in 2008 and ...

Power 100: 100 to 50

By Nicola Clark, 17 May 11, 08:30

step up the ladder sooner rather than later. 67: DARRAN BRITTON - CARLSBERG UK It has been a big year for Britton, the marketing and strategy director at Carlsberg UK. He started the year ... calls for a Carlsberg' as part of a global repositioning. It is no coincidence that this campaign ...

Sharp returns to football sponsorship with Euro 2012 deal

By Daniel Farey-Jones, 02 September 10, 01:15

-Kia, Carlsberg and McDonald's. In May the brand signed up as the official electronics partner of the Tour ...

Marketing's Power 100

By Nicola Clark, 26 May 10, 08:00

Molson Coors aimed at encouraging more women to drink beer. 42. Darran Britton, Carlsberg UK Britton may be a Carlsberg lifer, but he has not risen to the role of marketing and strategy director ... role has been expanded to include strategy. Britton was heavily involved in the review of Carlsberg ...

Biggest brands: Top 10 brands by product category 2008

By Jane Simms, 23 September 08, 08:30

. Carlsberg lager sales grew 36% on the back of a competitive pricing and promotional position against rival big names. It continues to be supported by its award-winning 'World according to Carlsberg' ads. John ... -165 170-175 -5 3 Carlsberg 160-165 115-120 36 4 Foster's 135-140 135-140 0 5 ...