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Power 100: 100 to 50

By Nicola Clark, 17 May 11, 08:30

step up the ladder sooner rather than later. 67: DARRAN BRITTON - CARLSBERG UK It has been a big year for Britton, the marketing and strategy director at Carlsberg UK. He started the year ... calls for a Carlsberg' as part of a global repositioning. It is no coincidence that this campaign ...

Marketing's Power 100

By Nicola Clark, 26 May 10, 08:00

Molson Coors aimed at encouraging more women to drink beer. 42. Darran Britton, Carlsberg UK Britton may be a Carlsberg lifer, but he has not risen to the role of marketing and strategy director ... role has been expanded to include strategy. Britton was heavily involved in the review of Carlsberg ...

Biggest brands: Top 10 brands by product category 2008

By Jane Simms, 23 September 08, 08:30

. Carlsberg lager sales grew 36% on the back of a competitive pricing and promotional position against rival big names. It continues to be supported by its award-winning 'World according to Carlsberg' ads. John ... -165 170-175 -5 3 Carlsberg 160-165 115-120 36 4 Foster's 135-140 135-140 0 5 ...

Euro 2008 sponsors struggle to raise awareness

By Alex Brownsell, 03 June 08, 08:45

-Cola with the tournament, down from 14.5% on the same period four years ago. The rating for Carlsberg, which calculates its ...

Best festivals for brands

By David Tiltman, 18 September 07, 08:30

conscious agenda; Carlsberg, for example, developed compostable cups. We want to celebrate products ... . GLASTONBURY Pilton, Somerset, 22-24 June Key brands: The Guardian, Orange, Carlsberg The vibe: Blend ...

Replica kit ban impact to widen

By Ed Kemp, 05 June 07, 08:30

will affect numerous clubs, including Liverpool (Carlsberg), Everton (Chang Beer) and Scottish Premier League ... with Danish brewer Carlsberg last month. However, insiders say that the club may remove the brand logo from ...

Adidas signs up to Sky Anytime

30 May 07, 12:00

to advertise on the service following a trial by Carlsberg. The beer brand ran 10-second ads encouraging ...

Uefa selects agency for Euro 2008 work

By by Ed Kemp, 23 January 07, 03:00

are Carlsberg, Coca-Cola, Continental, Hyundai-Kia, JVC, MasterCard, McDonald s and Adidas. Separately, Uefa ...

England football team tops sponsorship rich list

By by Drew Barrand, 09 May 06, 08:30

The English FA has netted more sponsorship income than any other national governing body at this year's World Cup, with annual revenue from such deals totalling more than £49m. Lucrative contracts with brands such as Nationwide, McDonald's, Pepsi, Carlsberg and Umbro put the FA more than £22m a year ahead ...

Umbro plans webcast for latest Engand home kit launch

By Staff,, 10 February 05, 08:00

team in foreign markets. Umbro has also tied up with fellow Football Association partners Carlsberg ... online promotion on the Pepsi and Carlsberg websites and competitions to win tickets to England games ...