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Power 100: 100 to 50

By Nicola Clark, 17 May 11, 08:30

step up the ladder sooner rather than later. 67: DARRAN BRITTON - CARLSBERG UK It has been a big year for Britton, the marketing and strategy director at Carlsberg UK. He started the year ... calls for a Carlsberg' as part of a global repositioning. It is no coincidence that this campaign ...

McDonald's buys into Euro 2012 and 2016 tournaments

By John Reynolds, 26 May 10, 02:30

young people to participate in the game." Last week, Carlsberg signed up to be an official partner ...

Marketing's Power 100

By Nicola Clark, 26 May 10, 08:00

Molson Coors aimed at encouraging more women to drink beer. 42. Darran Britton, Carlsberg UK Britton may be a Carlsberg lifer, but he has not risen to the role of marketing and strategy director ... role has been expanded to include strategy. Britton was heavily involved in the review of Carlsberg ...

Biggest brands: Top 10 brands by product category 2008

By Jane Simms, 23 September 08, 08:30

. Carlsberg lager sales grew 36% on the back of a competitive pricing and promotional position against rival big names. It continues to be supported by its award-winning 'World according to Carlsberg' ads. John ... -165 170-175 -5 3 Carlsberg 160-165 115-120 36 4 Foster's 135-140 135-140 0 5 ...