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Magners joins Portman Group to strengthen its responsible drinking activity

By Gemma Charles, 03 December 10, 11:30

The company is a division of C C Group, the Ireland and UK-based manufacturer, marketer and distributor of brands including Magners cider, Gaymers cider, Blackthorn cider and Tennent s lager. The drinks company joins eight existing member companies, including Carlsberg, Diageo and Pernod Ricard, who ...

Alcohol brands step up efforts for Drinkaware

By Gemma Charles, 13 July 10, 08:30

Now entering its second year, the 'Why let good times go bad?' initiative is funded by 45 companies from the alcoholic drinks industry, including Diageo, Carlsberg and Heineken UK, as well as supermarkets including Tesco and Asda. Drinkaware has appointed brand communications agency 23red to handle ...

Marketing's Power 100

By Nicola Clark, 26 May 10, 08:00

Molson Coors aimed at encouraging more women to drink beer. 42. Darran Britton, Carlsberg UK Britton may be a Carlsberg lifer, but he has not risen to the role of marketing and strategy director ... role has been expanded to include strategy. Britton was heavily involved in the review of Carlsberg ...

The week in marketing

20 January 09, 12:00

newspapers. To watch the ad visit www.marketingmagazine.co.uk - Carlsberg duo Carlsberg has brought ...

The Marketing Profile: Tom Hings of Royal Mail

By Alison Donnelly, 30 September 08, 04:00

The former Carlsberg marketer is about to reposition one of the UK's most famous brands. One wrong step and he, along with the national institution that is Royal Mail, may be bidding the public farewell ... -2000 : Various marketing manager roles, Carlsberg-Tetley 2001-2002: Marketing controller for lagers, Carlsberg ...

Biggest brands: Top 10 brands by product category 2008

By Jane Simms, 23 September 08, 08:30

. Carlsberg lager sales grew 36% on the back of a competitive pricing and promotional position against rival big names. It continues to be supported by its award-winning 'World according to Carlsberg' ads. John ... -165 170-175 -5 3 Carlsberg 160-165 115-120 36 4 Foster's 135-140 135-140 0 5 ...

DCMS queries drink ad ban value

By Gemma Charles, 22 July 08, 12:00

) and Carlsberg (£5.7m). - A pre-watershed ban on TV ads for alcohol, and HFSS foods could cost commercial ...

Drinks industry seeks independent chair to lead Portman Group

By Gemma Charles, 15 February 08, 10:15

The new appointee will be tasked with helping lead alcohol responsibility action and debate on behalf of some of the country s biggest alcohol producers including Carlsberg UK, Diageo and Inbev. The new chair will work alongside the existing Portman Group team, which runs the group s code of practice ...

Sponsors link to reduce FA Cup carbon footprint

By Ed Kemp, 19 December 07, 10:50

The naming rights partner of the knockout tournament E.ON will work with Carlsberg and National Express to offer a range of fan experiences and lower the carbon footprint of the FA Cup early next year ... s official beer Carlsberg, is hosting two Help the planet, go down the pub events for Liverpool ...