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Video: Brian Blessed and Carlsberg brand controller discuss Euro 2012 ad

Marketing attended the filming of the Carlsberg 'fan academy' ad at Mill Hill School in London ... Creative from the ad shows celebrities including Blessed and Des Lynam, training new recruits on becoming a "true England Fan", with the students being handed a pint of Carlsberg on graduation ... in the 1948 FA Cup Final, while Morris dismisses the possibility of Olympic fever overwhelming Carlsberg ...

Former Carlsberg marketer Roberts takes up cricket role

By John Reynolds, 09 May 12, 08:30

Former Carlsberg marketer Gareth Roberts has been hired by Warwickshire County Cricket Club with a ... Roberts, who was head of sponsorship at Carlsberg, will promote the 25,000-seater stadium in Birmingham as a venue for weddings, conferences and exhibitions. Roberts will also seek a naming-rights partner. However, Warwickshire County Cricket chief executive Colin Povey said it was unlikely ...

Why Carlsberg wants to be Europe's number-one football supporter

By Gemma Charles, 09 March 12, 08:30

Carlsberg's marketing chief, Khalil Younes, has renewed the brand's dedication to the sport ... Beer volumes may be flat across much of Europe, but brewer Carlsberg is allocating 70% of its marketing spend for the Carlsberg brand this year to promote its sponsorship of this summer's Euro 2012 ... and Middlesbrough manager Gareth Southgate will do additional ambassadorial work in the UK. Carlsberg has also ...

Tetley's revamps ITV4 idents in £5m push

By Gemma Charles, 22 December 11, 12:12

The revamped idents use the strapline "Tetley's sponsors Real Men's TV". The idents feature characters in a range of situations that bring the brand's personality to life through light-hearted, humorous conversations. David Scott, customer marketing director for Tetley's brewer, Carlsberg UK ...

Liverpool FC overhauls Carlsberg lounge

By Gemma Charles, 12 August 11, 08:30

Carlsberg has revamped its brand experience area at Anfield on the eve of the new football season. ... The transformation of the 200 metre square Carlsberg lounge at Anfield was overseen by brand ... tactics zone, electronic Carlsberg bottle display, goals wall and relationship wall, where Carlsberg captures some of the best moments in the club's history during the Carlsberg era. Louise Larsen Bach ...

Premier League marketers give their outlook on the coming season

By Alex Brownsell and Gemma Charles, 12 August 11, 12:00

our main partners, Standard Chartered and Adidas, and our official partners, Carlsberg, Thomas Cook ...

Beer and football: A game of four brands

By John Reynolds & Gemma Charles, 01 July 11, 12:00

has joined Carling, sponsor of the League Cup; Heineken, Champions League sponsor; and Carlsberg ... and wheel in a giant screen showing the match.' While Heineken, Carling, Carlsberg and Budweiser might ... if everyone in a category is doing similar things.' CARLSBERG ENGLAND TEAM Length of association: 1995 ...

Carlsberg signs new sponsorship deal with The FA

By Oliver Luft, 15 June 11, 09:54

Carlsberg has signed a deal with The Football Association (FA) that extends the larger brand's long ... The deal runs until 2014, improving Carlsberg's sponsorship rights, and comes ahead of the FA's official unveiling tomorrow of rival Budweiser as its new FA Cup sponsor. It is thought that Carlsberg ... rights. Carlsberg's commercial links with football date back to 1992, when it signed up as Liverpool ...

FA to announce Budweiser as new sponsor in June

By John Reynolds, 18 May 11, 08:58

with Carlsberg. The Danish lager brand has a secondary sponsorship deal with the FA Cup. Sources said The FA ...

Carlsberg and Sky join for on-pack promotion

By Alex Brownsell, 05 October 10, 03:28

Carlsberg has partnered with Sky to launch an off-trade promotion offering consumers the chance ... to win a Sky TV 3D package, each week until January, if they buy special packs of Carlsberg and Carlsberg ... +HD, and four pairs of 3D glasses. Carlsberg will back the promotion with a print and radio ad campaign ... literature. Paul Davies, director of brands and insight at Carlsberg UK, said: "Carlsberg UK research has ...