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Power 100: 100 to 50
step up the ladder sooner rather than later. 67: DARRAN BRITTON - CARLSBERG UK It has been a big year for Britton, the marketing and strategy director at Carlsberg UK. He started the year ... calls for a Carlsberg' as part of a global repositioning. It is no coincidence that this campaign ...
Profile: Niall O'Keeffe, marketing director at Dixons Retail
1994-1999: Brand director, Carlsberg 1999-2007: Director, personal and small business marketing ...
Piccadilly Circus lights open to new brand as Sanyo exits
over 100 years of existence, including BP, Carlsberg, Foster s, Guinness, Kodak, Gordon s, Max Factor ...
Budweiser tops World Cup sponsorship league
endured a tough week. Heineken fell 42.9% on the previous week, while Carlsberg slumped 50%. Hitwise ...
Marketing's Power 100
Molson Coors aimed at encouraging more women to drink beer. 42. Darran Britton, Carlsberg UK Britton may be a Carlsberg lifer, but he has not risen to the role of marketing and strategy director ... role has been expanded to include strategy. Britton was heavily involved in the review of Carlsberg ...
Biggest brands: Top 10 brands by product category 2008
. Carlsberg lager sales grew 36% on the back of a competitive pricing and promotional position against rival big names. It continues to be supported by its award-winning 'World according to Carlsberg' ads. John ... -165 170-175 -5 3 Carlsberg 160-165 115-120 36 4 Foster's 135-140 135-140 0 5 ...
When to ditch a strapline
from this.' Carlsberg, however, found a middle way and changed its long-running 'Probably' for 'Carlsberg don't do', which Gareth Roberts, the company's head of sponsorship, says allowed the brand to keep ...
BT to sponsor Isle of Wight festival
in Hyde Park (Ray-Ban and Sony Ericsson); Glastonbury (The Guardian, Orange, Carlsberg); and London s V ...
Profile: Making the connection - Niall O'Keefe, marketing director, PC World
-1999: Marketing manager, rising to brand director, Carlsberg Tetley 1999-2007: Director of consumer marketing ...
Best festivals for brands
conscious agenda; Carlsberg, for example, developed compostable cups. We want to celebrate products ... . GLASTONBURY Pilton, Somerset, 22-24 June Key brands: The Guardian, Orange, Carlsberg The vibe: Blend ...
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