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Premier League marketers give their outlook on the coming season

By Alex Brownsell and Gemma Charles, 12 August 11, 12:00

our main partners, Standard Chartered and Adidas, and our official partners, Carlsberg, Thomas Cook ...

Beer and football: A game of four brands

By John Reynolds & Gemma Charles, 01 July 11, 12:00

has joined Carling, sponsor of the League Cup; Heineken, Champions League sponsor; and Carlsberg ... and wheel in a giant screen showing the match.' While Heineken, Carling, Carlsberg and Budweiser might ... if everyone in a category is doing similar things.' CARLSBERG ENGLAND TEAM Length of association: 1995 ...

Power 100: 100 to 50

By Nicola Clark, 17 May 11, 08:30

step up the ladder sooner rather than later. 67: DARRAN BRITTON - CARLSBERG UK It has been a big year for Britton, the marketing and strategy director at Carlsberg UK. He started the year ... calls for a Carlsberg' as part of a global repositioning. It is no coincidence that this campaign ...

Airline and beer brands see World Cup search uplift

By Jacob Mathias, 16 June 10, 10:30

South African Airways and beer brands including Heineken and Carlsberg have seen the biggest rise ... several beer brands. Heineken came in at number two, with Carlsberg, Corona and Budweiser respectively falling into place to fill the top five. Heineken sponsors the Netherlands team, Carlsberg the England ... begun play in the tournament. Carlsberg and Corona searches increased by 50%, and Budweiser by 33 ...

Tuborg replaces Amstel as sponsor of The Big Chill

By Joe Thomas, 09 June 10, 12:30

Carlsberg's Tuborg lager has replaced Amstel as the official beer of The Big Chill festival, after

Carlsberg tailors pub posters for World Cup drive

By Joe Thomas, 04 June 10, 09:10

Carlsberg, the official beer of the England Team, is rolling out the final stage of its 'Team Talk ... for 12 June. Paul Davies, director of brands and insight at Carlsberg UK, said: "Team Talk has struck a ... -trade as the waiting ends and the tournament begins." Carlsberg launched its 'Team Talk' TV ad, featuring English ...

Marketing's Power 100

By Nicola Clark, 26 May 10, 08:00

Molson Coors aimed at encouraging more women to drink beer. 42. Darran Britton, Carlsberg UK Britton may be a Carlsberg lifer, but he has not risen to the role of marketing and strategy director ... role has been expanded to include strategy. Britton was heavily involved in the review of Carlsberg ...

National Express gives FA cold shoulder

By John Reynolds, 06 May 10, 05:00

and Carlsberg. A new agreement has also been signed with Virgin Atlantic. The announcement by National Express ...

Carlsberg logo on Liverpool's shirt to appear in Chinese

By Joe Thomas, 28 April 10, 03:40

LONDON - Carlsberg is bidding to increase its brand awareness in China with a novel one ... will read 'Carlsberg is partner of Danish Pavilion in World Expo - Carlsberg Liverpool Cheer for World Expo'. Carlsberg took over the sponsorship of Liverpool in 1992. Liverpool's first sponsor ... at Carlsberg, said: "We're delighted to have been able to bring about this momentous occasion. We believe it ...