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Avoiding a red card

By Joe Thomas, 27 April 10, 12:01

-related prizes through promotion partners, including Coke and Carlsberg. Indirect association Tove Okunniwa ...

Mark Ritson on Branding: Two sides of sponsor's coin

By Mark Ritson, 10 February 10, 12:00

will lose lucrative deals with the likes of Samsung, Umbro and Carlsberg. So allow me to step in. Terry ...

Carlsberg trials fruit-based alcoholic drink

25 August 09, 12:00

Carlsberg is trialling a fruit-based alcoholic drinks brand aimed at pub-going women. Eve

The week in marketing

21 July 09, 12:00

, Carlsberg UK, Tesco and Diageo, and will operate in partnership with the government and Drinkaware. Other ...

Tuborg set for festival push

09 June 09, 12:00

Tuborg, the Carlsberg-owned beer, is embarking on an experiential drive to support its 'pouring

Carlsberg has secured an editorial tie-up between its branded football video website, Partofthegame ... Under the agreement, Goal.com will introduce video content, while Partofthegame.tv will feature sports news and football scores. This week, Carlsberg will post user-generated videos from last week's Champions League final between Barcelona and Manchester United. The fans that have produced the most popular ...

The week in marketing

20 January 09, 12:00

newspapers. To watch the ad visit www.marketingmagazine.co.uk - Carlsberg duo Carlsberg has brought ...

ITV2 at ten years old

By Andy Fry, 09 December 08, 08:30

200 advertisers including Mars and Carlsberg-Tetley. Since 2005, ITV2 hits have included catch ...

OFT clears $52bn Anheuser-Busch acquisition by InBev

By Ed Kemp, 18 November 08, 04:00

attract sales by switching to competing premium lagers such as Kronenbourg 1664, Carlsberg Export ...

Pubs face sobering times

By Gemma Charles, 18 November 08, 10:00

are contemplating where to go next. The big four - Carlsberg, Coors, InBev and Scottish Newcastle - all have long ... . Carlsberg has started a consultation among its marketing team in response to the decline of the sector ... to post a year-on-year sales decline in organic beer. Later this month, Carlsberg will unveil ...