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Campaign Viral Chart: Nike interactive ad nets first place

By Ben Hall, 25 May 12, 08:00

,772 shares 8. Carlsberg 'fan academy' by Fold 7 6 ...

Howard joins Fold7 as planning chief

By Sara Kimberley, 24 May 12, 10:40

At Fold7, Howard will oversee planning as well as revamp the agency's positioning. He will work across clients such as Carlsberg and Nike. Howard, the former international planning director at Saatchi Saatchi, launched Johnny Fearless just over a year ago with Neil Hughston and Paul Domenet ...

Wells & Young's marketing director Chris Lewis leaves for consultancy life

By Gemma Charles, 24 May 12, 09:00

Lewis, who joined the brewer five years ago from Carlsberg where he was marketing controller, leaves Wells Young's on Thursday 31st May. During his time at the brewer, Lewis oversaw new advertising for Bombardier beer, featuring actor Rik Mayall and created by Karmarama. He also rolled out new ...

Think BR: Making the most of Euro 2012 sponsorship

By Jamie Robertson, 23 May 12, 08:30

that historically Carlsberg has done very well in its activation, and something that we have seen it revisit ...

Champions League final peaks at 10.6 million on ITV1

By Maisie McCabe, 21 May 12, 09:30

According to unofficial overnight figures, ITV1 had a peak audience of 10.56 million viewers, a 43.0% share of the TV watching audience, as the match reached its finishing stages at 10.25pm. Brands advertising during the show included Mastercard, Nike, Carlsberg, TV marketing body Thinkbox, Ford, Rockstar ...

Campaign Viral Chart: Musical flashmob plays its way to the top

By Ben Hall, 18 May 12, 03:24

Activision's 'Call of Duty: Black Ops 2 reveal trailer' and Carlsberg's Euro-inspired 'fan academy'. Carlsberg's 'fan academy', featuring Brian Blessed, Linford Christie and Des Lynam, was shared 10,577 times ... 3. Carlsberg 'fan academy' by Fold7 10,390 shares this week All time: 10,577 shares ...

Pick of the Week - Fold7/Carlsberg

17 May 12, 12:00

Sara Kimberley likes the fact that she discovers something new every time she watches Carlsberg ... "It's a great concept and the perfect ad to getting the nation excited about Euro 2012. Despite Carlsberg being a Danish company, the spot still manages to include the right amount of English patriotism, but is also brilliantly self-deprecating." It was created by David Govier and Simon Johnson, and directed ...

Video: Brian Blessed and Carlsberg brand controller discuss Euro 2012 ad

By Matthew Chapman, 16 May 12, 12:18

Marketing attended the filming of the Carlsberg 'fan academy' ad at Mill Hill School in London ... Creative from the ad shows celebrities including Blessed and Des Lynam, training new recruits on becoming a "true England Fan", with the students being handed a pint of Carlsberg on graduation ... in the 1948 FA Cup Final, while Morris dismisses the possibility of Olympic fever overwhelming Carlsberg ...

Carlsberg 'fan academy' by Fold7

14 May 12, 01:39

Des Lynam, Stuart Pearce and Sir Bobby Charlton star in a new TV campaign for Carlsberg.

Carlsberg launches star-studded football-focused ad

By Sara Kimberley, 11 May 12, 12:48

Carlsberg is launching a star-studded patriotic TV ad campaign this weekend, featuring Sir Bobby ... with a pint of Carlsberg. The creative director on the ad was Ryan Newey, who worked with creatives ... it is to be an England fan. In 'Fan Academy', Fold7 have delivered a characteristically Carlsberg campaign, which we ...