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Chevrolet turns to crowd-sourcing for 2012 Super Bowl

By Noelle McElhatton, 22 June 11, 11:01

Chevrolet will air crowd-sourced ads during next year's Super Bowl as part of an increased push ... At the Cannes Lions 2011 Festival this morning the car marque announced a partnership with crowd-sourcing ... don't think we could crowd-source what a traditional agency does, so right now [the model is ... ,000. Edwards said Chevrolet had made eight crowd-sourced ads with Mofilm in the US and Europe, and was looking ...

Chevrolet set for TV return with crowd-sourced ad

By Gemma Charles, 06 July 10, 08:44

Chevrolet is turning to crowd-sourcing for a pan-European TV ad campaign aimed at showcasing its ... The automotive company is shunning ad agencies and will instead use two crowd-sourcing platforms. Idea Bounty will run an open competition for an ad script, while Mofilm will find a director ... , Chevrolet ran a crowd-sourcing exercise that backfired. The car marque provided clips and music to allow ...

Peperami appoints pair of creatives to crowd-sourcing brief

By Gemma Charles, 24 November 09, 10:00

campaign following a crowd-sourcing pitch.

Unilever's Peperami crowd-sourcing campaign provokes debate

By Gemma Charles, 03 November 09, 08:30

LONDON - Unilever is close to rolling out its first crowd-sourced TV and print campaign for its ... -ever, he admits that not every brief would be as suited to crowd-sourcing as Peper-ami, due to the fact that its 'Animal' character is so well-defined. Although Buchalter says that the decision to crowd-source ... to save money, crowd-sourcing has made a timely entrance. However, it is clear that decisions to go down ...

Could crowd-sourcing be a useful way to generate advertising ideas?

By Staff, 10 November 09, 10:37

crowd-sourcing is the way forward for most of us. It is tempting to seek an alternative to battling away ... , asking consumers for stimulus results only in more of the same, rather than fresh ideas. Crowd-sourcing ... their friends. Maybe Jason Goodman, chief executive, Albion The term crowd-sourcing' calls to mind ...

Editor's comment: Wisdom of the crowd?

By Gareth Jones, 07 July 10, 12:00

So, I turned to Twitter for advice on whether Chevrolet's decision to crowd-source its latest TV ... /agency relationship in favour of crowd-sourcing. Unilever is currently calling on consumers to create ads for 13 ... creative directors. However, crowd-sourcing can never replace the expertise that a well-run creative ...

Sponsorship: Lost in the crowd

By David Murphy, 29 August 07, 12:00

' need to bring in as much money, from as many sources, as possible. The fact is that the extent ...

Field Marketing: Follow the crowds

By Rachel Miller, 01 April 04, 12:00

.** Sources: *Where People Shop 2001, Healey and Baker ** British Council for Shopping Centres (BMRC ...

Unilever's crowd-sourcing exercise to create Peperami TV ad draws more than 1000 entries

By Gemma Charles, 30 October 09, 01:30

LONDON - Unilever has received 1185 entries after calling a crowd-sourcing pitch for its Peperami ... to Idea Bounty, which organised the activity, the campaign has been one of the most successful crowd-sourcing ...

Helen Edwards on Branding: In with the in-crowd

By Helen Edwards, 14 July 10, 12:00

at those upstream marketing decisions in the first place: let's call it 'in-crowd sourcing ... advertisers 30 SECONDS ON ... IN-CROWD SOURCING It's not easy to get in-crowd sourcing right ... crowd, and behaves like one: no one expects individual feedback, or wonders why the bee ...