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MoneySupermarket.com promotes wider savings with Las Vegas ad

By Alex Brownsell, 06 January 12, 10:05

of the comparison crowd. It's very funny and will make people feel good about saving money, it's memorable and it ...

Marketing's Adwatch of the Year 2011

By Gail Kemp, 13 December 11, 09:00

. Morag Blazey, global practice leader for advertising intelligence at Ebiquity, which sourced this year ...

Tyrrells' Oliver Rudgard has a few things in common with the posh Hereford brand

By John Reynolds, 03 November 11, 12:00

not to be sold in Tesco. The retailer was sourcing Tyrrells' products in the grey market and selling them cut ...

John West tuna launches £6m provenance campaign

By Loulla-Mae Eleftheriou-Smith, 10 October 11, 09:54

John West, the tinned fish brand, is launching an initiative allowing consumers to trace the source ... according to their responsible sourcing and sustainability credentials. The previous campaign ...

Adwatch (Sept 28) - Top 20 recall: Birds Eye

By Leon Jaume, Executive creative director, Engine and WCRS, 28 September 11, 12:00

skip to table You might see the Birds Eye polar bear ad at the top of the Adwatch table and shrug. Him again, big deal. Everyone likes a cute character; what's new? This hammy, crowd-pleasing, Meerkat-lite malarkey adds little to the marketing debate. This casual dismissal would be a mistake ...

Glacéau vitaminwater teams up with Jesse J for London 2012 sponsorship

By Loulla-Mae Eleftheriou-Smith, 19 September 11, 01:33

As part of the brand's activity around the Games, Coca-Cola is encouraging consumers to co-create a new vitaminwater variant, using a crowd sourcing project called Flavour Creator on its dedicated Facebook page, www.facebook.com/vitaminwater . The chosen flavour will be available for a limited ...

Greater Insight: Doug Edmonds, 2CV - The search for insight

26 July 11, 10:00

Embracing diversity in research methods, sources and models of thinking is the key to a robust ... demonstrated that insights derive from the use of a range of methods, sources and models of thinking. Our ... diverse sources, such as qualitative, quantitative, web analytics, etc - a triangulation of data ... are the necessary conditions for the creation of generalised rules. They require diversity in methods, knowledge-sources ...