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Pepsi Max unites football and music stars in Facebook app

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 09:06

to the crowd. As with the ad, the app features Harris's track, with the added function of consumers being ...

Brand barometer: Coffee shops, which one is most prominent online?

By Gemma Charles, 25 May 12, 08:30

filtered through country-specific sources of information (e.g. Google, Twitter, YouTube, etc, in the UK ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

By Sarah Shearman, 24 May 12, 08:30

to steady the ship. At the time of this turmoil, sources close to Microsoft said the time was right ... March $5.1bn - Its profit for the same quarter Source: Microsoft ...

Brand builder: Under Armour

By Kim Benjamin, 24 May 12, 12:00

and Africa, compared with 18,000 retail sites in North America Source: Under Armour TIM WOOD, MD ...

Helen Edwards: Why borderline decisions can make or break a brand

By Helen Edwards, PPA Business columnist of the year, 23 May 12, 08:30

. LondonLovesBusiness , a digital newspaper for the City, learned from a high-profile source that businesspeople from ...

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

Playstation 3 Source: Millward Brown Optimor (including data from BrandZ, Kantar Worldpanel ...

HP prepares to cut up to 30,000 jobs

By Matthew Chapman, 18 May 12, 08:58

A report suggests that the technology giant is working with management consulting firm McKinsey Co. to draw up the job-cuts plan. The cuts are designed to cope with the declining demand for computers and services, according to sources. The swingeing job cuts come as new chief executive Meg ...