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Pepsi Max unites football and music stars in Facebook app

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 09:06

to the crowd. As with the ad, the app features Harris's track, with the added function of consumers being ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

By Sarah Shearman, 24 May 12, 08:30

to steady the ship. At the time of this turmoil, sources close to Microsoft said the time was right ... March $5.1bn - Its profit for the same quarter Source: Microsoft ...

McDonald's launches content portal in latest phase of UK 'McMakeover'

By John Reynolds, 15 May 12, 08:30

, including information on food-sourcing, its environmental contribution and charitable activities ...

Twitter boss: UK brands 'driving ad innovation'

By Sarah Shearman, 15 May 12, 08:00

, but claimed that Twitter is recording healthy growth from all three types of ad product. Agency sources ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

By Matt Chapman, 11 May 12, 01:00

total offer of 21,000 Source: Ocado; 12 weeks to February 2012, compared with equivalent 2011 period ...

Pepsi launches 'crowd surfing' football game for Xbox Live

By Sarah Shearman, 11 May 12, 09:15

recent 'crowd surfing' football ad, which is the first of its kind for the gaming and entertainment

O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'

By Noelle McElhatton, 04 May 12, 01:40

Moments which will have an element of crowd sourcing, taking that to the next level ...

Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding

By Kim Benjamin, 04 May 12, 08:00

. 8 OUT OF 10 DSP support All major DSPs supported according to source. 10 OUT OF 10 All major DSPs supported according to source. 10 OUT OF 10 ...

Brand barometer: Lagers, which one is most prominent online?

By Gemma Charles, 20 April 12, 12:01

filtered through country-specific sources of information (e.g. Google, Twitter, YouTube, etc, in the UK ...

Brand barometer: Children's charities, which one is most prominent online?

By Gemma Charles, 05 April 12, 10:00

filtered through country-specific sources of information (e.g. Google, Twitter, YouTube, etc, in the UK ...

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