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Taming the data deluge

By David Benady, 05 April 12, 09:00

information from any source, while 'balanced dieters' never consume too much information; what they do take comes from a variety of sources. TNS marketing sciences director Russell Bradshaw says these 'eating ... , such as hockey. One solution is to take data from grass-roots sources, such as social media, and integrate ...

EDF agrees £3.5m customer payback for breaking sales rules

By Matthew Chapman, 09 March 12, 09:15

we welcome." Martin Lawrence, managing director of EDF s energy sourcing and customer supply unit ...

Tesco must find a new role for Clubcard

By Alan Mitchell, 15 February 12, 10:00

, eBay, EDF, Halfords, JD Sports, Legal General, LoveFilm, Sky and Vodafone. Source: card-issuers ...

TfL's Chris Macleod on marketing's battle against Olympic gridlock

By Gemma Charles, 03 February 12, 01:00

journeys in London on busy days during the Olympics Source: TfL ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

By Staff, 02 February 12, 12:14

shopping Best use of data visualisation MadeByPi LLP, Battlefront III crowd data ...

How to join the social club

By Melanie May, 28 November 11, 12:00

A tide of data is becoming available from social-media sources, but how can marketers establish ... marketers are used to. This means that integrating it with data from other sources remains a task many ... from so many channels that the diversity of sources can be an issue,' says Matt Rhodes, client services ...

Tesco revamps Direct to create 'Amazon-style' offering

By Rachel Barnes, 16 August 11, 08:30

multichannel retailer'. According to sources, the relaunch is broader than just creating recommendations ... 'major step change in Tesco's digital evolution', according to a source close to the chain. 'This ... of personalisation,' the source added. 'Tesco's challenge is that people don't know its full range. The more ...

Tesco eyes Olympic tie via Clubcard partners

By Sarah Shearman, 28 June 11, 09:00

Although Tesco is not an official sponsor of the Olympics, several of its Clubcard partners, such as Visa and Procter Gamble, are official global sponsors of the Games. According to a source close to the discussions, Tesco is looking to support their programmes to get closer to the Games and become associated ...