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Embracing social business design

18 April 12, 12:00

machine to the internet, or Local Motors crowd-sources a car using customer-assisted manufacturing ...

SEAT looks to make 'virtue' of Spanish origins with new strategy

By Alex Brownsell, 17 April 12, 08:30

source, VW has struggled to make a virtue of the brand s Spanish origins in key markets such as the UK ...

Media Agency of the Year and Grand Prix winner: PHD

By Nicola Clark, 13 December 11, 09:00

non-traditional fee income rose by a quarter. The agency has made good its use of 'open source ...

Sponsorship Agency of the Year - Fast Track

By John Reynolds, 13 December 11, 09:00

sources. COMMENDED MEC Access , this category's winner last year, added a handful of new clients ...

Market research leagues 2011

By Kim Benjamin, 20 September 11, 12:00

with attitudinal research. 'Such single-source panels are increasingly used by clients, although it would ...

Marketing, PR and digital: brands bring it all together

By Noelle McElhatton and Gemma Charles, 21 July 11, 12:01

crowded market dominated by price promotions, you would be facing a dilemma. It is one that Heineken UK ...

Simon Clift's Cannes Lions Festival 2011 diary: 'Are clients ruining the party or giving Cannes a reason for existing?'

By Simon Clift, 08 July 11, 09:00

of their boorishness Tuesday To a dinner thrown by the crowd-sourcing outfit MOFILM and find myself sitting ... is booming and the country s potential as a source of creativity and original brand ideas is finally being ...

Cannes Lions Festival 2011: The Brands at Cannes

By Noelle McElhatton, 08 July 11, 09:00

techniques such as crowd-sourcing can, and should, go. At crowd-sourcing agency MOFILM's dinner on Tuesday ... -makers, assessing crowd-sourcing's ability to promote their brands. In the same vein, Coca-Cola delegates lunched ... sources of content, talk at Cannes was of how the growing power of technology platforms - Facebook ...

Diageo dispenses with 'lead agency' approach

By Gemma Charles, 06 April 11, 08:00

' will be responsible for leading the brief, regardless of the discipline. A source said: 'Diageo now expects ...

Direct marketing and sales promotion leagues 2011

By Kim Benjamin, 30 March 11, 12:00

CRM. The medium is proving a source of robust data, enabling agencies to offer the consumer something ... fundamental context for communications, giving agencies and clients access to a rich source of data ... from table: *TBWA\London and Ogilvy Action are affected by the Sarbanes-Oxley Act (see Methodology)Source ...