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Unilever to mark sustainability efforts through corporate campaign

By Loulla-Mae Eleftheriou-Smith, 25 April 12, 09:50

the development process of its products, from the sourcing of raw materials, through to consumers' use of products ... their health and wellbeing; to halve the environmental footprints of its products, and to source 100% of its ... materials are now being sourced sustainably, versus 14% in 2010. It added that 90% of its leading spreads ...

SEAT looks to make 'virtue' of Spanish origins with new strategy

By Alex Brownsell, 17 April 12, 08:30

source, VW has struggled to make a virtue of the brand s Spanish origins in key markets such as the UK ...

Tesco, Ford, Morrisons among first advertisers to sign up for Sun on Sunday

By John Reynolds, 21 February 12, 08:30

a 32-page Goal supplement, as well as regulars such as Bizarre and Dear Deirdre. Sources have ...

Sony Ericsson marketing boss Hilton exits amid relaunch

By Matthew Chapman, 14 February 12, 08:30

. It is unclear whether Hilton has another job to go to. A source said the company is considering recruiting ...

Locog to open Olympic outdoor auction to non-sponsors

By Maisie McCabe, 31 January 12, 08:30

. At the time, media industry sources suggested that less than half the outdoor sites available during ... will be available shortly." Sources close to outdoor media owners stressed the majority of "vicinity" sites have ...

MoneySupermarket.com promotes wider savings with Las Vegas ad

By Alex Brownsell, 06 January 12, 10:05

of the comparison crowd. It's very funny and will make people feel good about saving money, it's memorable and it ...

Marketing's Adwatch of the Year 2011

By Gail Kemp, 13 December 11, 09:00

. Morag Blazey, global practice leader for advertising intelligence at Ebiquity, which sourced this year ...

Spies launch code-breaking recruitment challenge

By Loulla-Mae Eleftheriou-Smith, 01 December 11, 09:41

with the site and its anonymous challenge will not know that GCHQ is its source, or that the purpose ...

Microsoft ads showcase social impact of Kinect

By Matt Chapman, 02 November 11, 09:00

The 'Kinect Effect' campaign aims to show that a product designed for entertainment is having a big impact on people's lives. The intention is that consumers will view the product as a source ... Microsoft has made some of the software open-source. XBOX TIMELINE 2001 : Microsoft launched Xbox ...