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SEAT looks to make 'virtue' of Spanish origins with new strategy

By Alex Brownsell, 17 April 12, 08:30

source, VW has struggled to make a virtue of the brand s Spanish origins in key markets such as the UK ...

Sony Ericsson marketing boss Hilton exits amid relaunch

By Matthew Chapman, 14 February 12, 08:30

. It is unclear whether Hilton has another job to go to. A source said the company is considering recruiting ...

Marketing Guru on... keeping ahead of the youngsters

By Will Harris, 10 February 12, 02:00

the 'trusted adviser'; an indomitable rock and source of sage advice about your company and industry. Maurice ...

Brit Insurance marketing cuts threaten cricket sponsorship

By John Reynolds, 31 January 12, 08:30

Cricket Board (ECB) in 2009 to sponsor the England team. However, a source familiar with the situation ...

Subway's UK marketing chief on putting health and value at the heart of the brand

By Gemma Charles, 27 January 12, 12:30

every week Source: Subway MANAAZ' CV - Marketing assistant, Total (1999-2002) - Assistant ...

No room in the UK: can new retailers succeed on the high street?

By Matthew Chapman, 21 November 11, 12:00

by technology retailers.' A source close to Best Buy also highlights the retailer's 'over-confidence': it had ...

Simon Clift's Cannes Lions Festival 2011 diary: 'Are clients ruining the party or giving Cannes a reason for existing?'

By Simon Clift, 08 July 11, 09:00

of their boorishness Tuesday To a dinner thrown by the crowd-sourcing outfit MOFILM and find myself sitting ... is booming and the country s potential as a source of creativity and original brand ideas is finally being ...

Diageo to fund education about alcohol and pregnancy

By Arif Durrani, 13 June 11, 09:38

of the most trusted sources of information for pregnant women, Milton said: "This will help over a million ...

FA to announce Budweiser as new sponsor in June

By John Reynolds, 18 May 11, 08:58

The FA, which has been struggling to find a new sponsor, has also held discussions with LG over sponsorship opportunities. However, sources have told Marketing that Budweiser will be named next month ... with Carlsberg. The Danish lager brand has a secondary sponsorship deal with the FA Cup. Sources said The FA ...

Tesco extends brand into used car business

By Ed Owen, 04 April 11, 09:15

Tesco owns a minority interest in carsite.co.uk, which will now be run as a Tesco brand, with the option to buy the remainder of its stake in the future. Tescocars.com collects the details of 3,000 cars per week sourced from fleet operators, and offers 2,000 Clubcard reward points as an incentive ...