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Pepsi launches 'crowd surfing' football game for Xbox Live

By Sarah Shearman, 11 May 12, 09:15

recent 'crowd surfing' football ad, which is the first of its kind for the gaming and entertainment

Aviva targets world record crowd for Quins v Saracens clash

By John Reynolds, 06 January 12, 10:50

of yet-undecided marketing ventures to promote the match. However, any hope of a world record crowd ... are accustomed. Saracens has previously held home matches at Wembley, but has failed to attract similar crowd ...

M&S targets 16-34 crowd with X Factor tie up

By Daniel Farey-Jones, 19 August 11, 04:25

Marks & Spencer is hoping to lure a younger crowd through its doors with its 'X Factor' ticket

Chevrolet turns to crowd-sourcing for 2012 Super Bowl

By Noelle McElhatton, 22 June 11, 11:01

Chevrolet will air crowd-sourced ads during next year's Super Bowl as part of an increased push ... At the Cannes Lions 2011 Festival this morning the car marque announced a partnership with crowd-sourcing ... don't think we could crowd-source what a traditional agency does, so right now [the model is ... ,000. Edwards said Chevrolet had made eight crowd-sourced ads with Mofilm in the US and Europe, and was looking ...

Digital Report: Social Commerce - Sound of the crowd

By Trevor Clawson, 27 April 11, 10:00

; now you can tap into the wisdom of the crowd.' The 'wisdom of the crowd' is in evidence across ... like it and they want to share that experience with others.' Converting the voice of the crowd ...

Andrew Walmsley on Digital: The value of your IT crowd

By Andrew Walmsley, 20 April 11, 12:00

in to meet marketing's need for intelligence. Moreover, just as operations can be the source ... -ticketing, IT systems made it possible. But IT is just as often the source of disadvantage. I recall talking to the head ... use to manipulate it, are now critical sources of competitive advantage. In this digital age ...

Design Report: Open source - the art of creative collaboration

By Scott Billings, 14 April 11, 08:00

of whom are professional designers, feel that the competition is a ruse by Adobe to source numerous ... recognition and feedback and, ultimately, to give the site a community-sourced logo. While Adobe Creative ... of this source, but it will never replace a well-thought-through brand design'. Stott claims that the industry ...

The power of the crowd

By Nicola Clark, 24 August 10, 09:00

example of the growing power of the crowd is Zopa, an online peer-to-peer lending service that has ...

Helen Edwards on Branding: In with the in-crowd

By Helen Edwards, 14 July 10, 12:00

at those upstream marketing decisions in the first place: let's call it 'in-crowd sourcing ... advertisers 30 SECONDS ON ... IN-CROWD SOURCING It's not easy to get in-crowd sourcing right ... crowd, and behaves like one: no one expects individual feedback, or wonders why the bee ...

Testing the wisdom of crowds

By Nicola Clark, 13 July 10, 12:01

the crowd should be trusted. Everyone, it seems, wants to tap into crowdsourcing. Even Nick Clegg ... . Love it or loathe it, crowdsourcing is here to stay. CRASHED AND BURNED - WHEN THE CROWD LACKS ...