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Embracing social business design

18 April 12, 12:00

machine to the internet, or Local Motors crowd-sources a car using customer-assisted manufacturing ...

Perrier

18 April 12, 12:00

and Lord Northcliffe, was Perrier's white knight. He invested in the company and renamed it Source Perrier ... the beginning, the Perrier brand has emphasised its natural credentials. Bottled at source, it claims a unique ... Harmsworth invested in the company, renaming the spring 'Source Perrier'. 1946 Paris stockbroker ...

SEAT looks to make 'virtue' of Spanish origins with new strategy

By Alex Brownsell, 17 April 12, 08:30

source, VW has struggled to make a virtue of the brand s Spanish origins in key markets such as the UK ...

PepsiCo set to beat Coke in race to remove sugar from 'vitamin' water

By Loulla-Mae Eleftheriou-Smith, 12 April 12, 12:09

PepsiCo and its UK bottler Britvic are to use the naturally-sourced stevia extract, which was approved by the European Union in November, to sweeten the drink instead of sugar. The move will reduce the SoBe V Water range's sugar content from 20 grams to zero and its calorie count from 85 to 10 or less ...

BMW replaces Land Rover as RFU vehicle sponsor

By John Reynolds, 12 April 12, 11:55

the infamous "midget party". One source has told Marketing that Land Rover wanted to resign, and BMW were ...

Brand barometer: Children's charities, which one is most prominent online?

By Gemma Charles, 05 April 12, 10:00

filtered through country-specific sources of information (e.g. Google, Twitter, YouTube, etc, in the UK ...

Marketing the Queen: brands face a Diamond Jubilee balancing act

By Rachel Barnes and Matt Chapman, 05 April 12, 10:00

is expected to be in the order of 10m. That will be funded from several sources - corporate partnerships ...

Honda UK chief Martin Moll on boosting lacklustre sales

By Alex Brownsell, 05 April 12, 10:00

share, down from 3.75% in 2009 Source: SMMT ...

Taming the data deluge

By David Benady, 05 April 12, 09:00

information from any source, while 'balanced dieters' never consume too much information; what they do take comes from a variety of sources. TNS marketing sciences director Russell Bradshaw says these 'eating ... , such as hockey. One solution is to take data from grass-roots sources, such as social media, and integrate ...