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TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

By Staff, 02 February 12, 12:14

shopping Best use of data visualisation MadeByPi LLP, Battlefront III crowd data ...

THE TALENT REPORT: Marketers reveal the big issues with talent recruitment and retention

By Nicola Clark, 12 October 11, 12:00

ways to source talent is crucial," she adds. Certainly, throughout the survey, marketers expressed ...

Manchester United net DHL in multimillion pound sponsorship deal

By Daniel Farey-Jones, 22 August 11, 09:41

for Manchester United's game against Tottenham tonight (22 August), but a source close to the club said the two ...

Andrew Walmsley on Digital: The future is cheap

By Andew Walmsley, 27 July 11, 12:00

. Trend one The cloud. Now, email and document-sharing can be sourced from Google, without all the expense ...

Biggest Brands: Top 100 advertisers 2011

By Adam Woods, 15 March 11, 12:00

love. It's an important balance to strike. LEAGUE TABLE METHODOLOGY Source: The Nielsen ...

Helen Edwards on Branding: No clear line of insight

By Helen Edwards, 20 October 10, 12:00

by people with an overview of disparate data sources and other cultural, market and brand factors ... and 'rarely emerge from quantitative analysis'. - Consumer insights often emerge from unusual sources ...

Reinventing marketing: We need to rediscover the real meaning of brand trust

By Alan Mitchell, 11 August 10, 12:00

in the wrong direction. It is making decision-making harder and more risky and branding a source of mistrust ... , the more their decision- making is crowded by extraneous factors until they can't see the wood ...

Helen Edwards on Branding: In with the in-crowd

By Helen Edwards, 14 July 10, 12:00

at those upstream marketing decisions in the first place: let's call it 'in-crowd sourcing ... advertisers 30 SECONDS ON ... IN-CROWD SOURCING It's not easy to get in-crowd sourcing right ... crowd, and behaves like one: no one expects individual feedback, or wonders why the bee ...

PROMOTIONAL FEATURE: Find and target customers in the social media maze

By Steve Plimsoll, 12 July 10, 02:54

source to provide a single customer view (see below), it is possible to use information garnered from ... , into which data from each and every source is now fed and from where More Th n segments it, enabling ...