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Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

Playstation 3 Source: Millward Brown Optimor (including data from BrandZ, Kantar Worldpanel ...

Sector Insight: soap, bath and shower

By Jane Bainbridge, 09 May 12, 09:30

but predicted to decline 4% between 2011 and 2016). Source: Mintel Share of launches within the UK: soap ...

Brand Manager of the Week: Lucy Green

02 May 12, 12:00

. What is your favourite pub? The Black Pig in Tunbridge Wells. Lush, locally sourced food, tranquil ...

Unilever's Paul Polman claims marketers 'rapidly losing ground' to consumers

By Rachel Barnes, 01 May 12, 08:30

activism is prevalent, Polman said marketers must learn the language of the crowd. If that didn t happen ... , he added. A small, but growing number of consumers are choosing sustainably sourced ...

Unilever to mark sustainability efforts through corporate campaign

By Loulla-Mae Eleftheriou-Smith, 25 April 12, 09:50

the development process of its products, from the sourcing of raw materials, through to consumers' use of products ... their health and wellbeing; to halve the environmental footprints of its products, and to source 100% of its ... materials are now being sourced sustainably, versus 14% in 2010. It added that 90% of its leading spreads ...