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Helen Edwards: Why borderline decisions can make or break a brand
. LondonLovesBusiness , a digital newspaper for the City, learned from a high-profile source that businesspeople from ...
Apple cements most valuable brand status as UK's giants slide
Playstation 3 Source: Millward Brown Optimor (including data from BrandZ, Kantar Worldpanel ...
Brand barometer: Car insurers, which one is most prominent online?
filtered through country-specific sources of information (e.g. Google, Twitter, YouTube, etc, in the UK ...
O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'
Moments which will have an element of crowd sourcing, taking that to the next level ...
How Visa's Olympics sponsorship must shift perceptions of its brand: the Marketing interview
,000 contactless terminals in UK accept the cards. Source: Visa ...
Brand barometer: High street banks, which is most prominent on the web?
filtered through country-specific sources of information (e.g. Google, Twitter, YouTube, etc, in the UK ...
TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
shopping Best use of data visualisation MadeByPi LLP, Battlefront III crowd data ...
Brit Insurance marketing cuts threaten cricket sponsorship
Cricket Board (ECB) in 2009 to sponsor the England team. However, a source familiar with the situation ...
Interactive: Twelve ideas for 2012
should now view the recession as a source of long-term pressure on consumer behaviour. The agency urges ...
Aviva targets world record crowd for Quins v Saracens clash
of yet-undecided marketing ventures to promote the match. However, any hope of a world record crowd ... are accustomed. Saracens has previously held home matches at Wembley, but has failed to attract similar crowd ...
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