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Apple cements most valuable brand status as UK's giants slide
Playstation 3 Source: Millward Brown Optimor (including data from BrandZ, Kantar Worldpanel ...
SEAT looks to make 'virtue' of Spanish origins with new strategy
source, VW has struggled to make a virtue of the brand s Spanish origins in key markets such as the UK ...
BMW replaces Land Rover as RFU vehicle sponsor
the infamous "midget party". One source has told Marketing that Land Rover wanted to resign, and BMW were ...
Honda UK chief Martin Moll on boosting lacklustre sales
share, down from 3.75% in 2009 Source: SMMT ...
Brand barometer: Luxury cars, which one is most prominent online?
filtered through country-specific sources of information (e.g. Google, Twitter, YouTube, etc, in the UK ...
Tesco, Ford, Morrisons among first advertisers to sign up for Sun on Sunday
a 32-page Goal supplement, as well as regulars such as Bizarre and Dear Deirdre. Sources have ...
Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane
market Source: SMMT ...
TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
shopping Best use of data visualisation MadeByPi LLP, Battlefront III crowd data ...
Interactive: Twelve ideas for 2012
should now view the recession as a source of long-term pressure on consumer behaviour. The agency urges ...
CMOs fail to cope with real-time brand conversations, says IBM
-time information being created today is unstructured data. "CMOs who successfully harness this new source ...
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