Search Results for: crowd sourcing

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Brand builder: Under Armour

By Kim Benjamin, 24 May 12, 12:00

and Africa, compared with 18,000 retail sites in North America Source: Under Armour TIM WOOD, MD ...

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

Playstation 3 Source: Millward Brown Optimor (including data from BrandZ, Kantar Worldpanel ...

Sector Insight: Childrenswear

By Jane Bainbridge, 02 May 12, 08:00

thirds of 7-12 year olds think it s important to look good. Source: Mintel Retailers at which ...

Brand Health Check: Superdry

By Georgina Brazier, 08 March 12, 12:00

of sourcing arrangements means the group will be able to deliver better-quality clothing at higher profit ...

Brands must meet the retail challenge

By Lynsey Barber, 29 February 12, 12:00

tissue brand is working with retail partners to engage consumers with the brand in store. 'In a crowded ...

Consumer insight: what marketers need to know about the New Type A woman

By Nicola Clark, 28 February 12, 08:00

. CHANGING WOMEN Women will have two or three careers in their lifetime. Source: Future Lab There has been a major increase in female entrepreneurs in the past 10 years. Source: Everywoman More than four in 10 ABC1 women are their household's chief income earners. Source: TGI Jan ...

Consumers use social commerce to validate purchases with peers

By Nicola Clark, 23 February 12, 08:00

of the crowd". ... like Blippy, [which] are all about getting the validation of the crowd." Blippy enables consumers ... that will deliver services by themselves as well as through their interactions with each other. Source: http:/rogerandmike.com ...