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Pepsi Max unites football and music stars in Facebook app

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 09:06

to the crowd. As with the ad, the app features Harris's track, with the added function of consumers being ...

Brand barometer: Coffee shops, which one is most prominent online?

By Gemma Charles, 25 May 12, 08:30

filtered through country-specific sources of information (e.g. Google, Twitter, YouTube, etc, in the UK ...

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

Playstation 3 Source: Millward Brown Optimor (including data from BrandZ, Kantar Worldpanel ...

Twitter boss: UK brands 'driving ad innovation'

By Sarah Shearman, 15 May 12, 08:00

, but claimed that Twitter is recording healthy growth from all three types of ad product. Agency sources ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

By Matt Chapman, 11 May 12, 01:00

total offer of 21,000 Source: Ocado; 12 weeks to February 2012, compared with equivalent 2011 period ...

Pepsi launches 'crowd surfing' football game for Xbox Live

By Sarah Shearman, 11 May 12, 09:15

recent 'crowd surfing' football ad, which is the first of its kind for the gaming and entertainment

Starbucks marketer Ian Cranna on changes at the coffee chain

By Gemma Charles, 19 April 12, 10:00

6 - Net increase in number of UK Starbucks stores in year to October 2011 Source: Starbucks ...

Copenhagen

By Gemma Charles, 19 April 12, 12:00

in this crowded environment. Look further afield than beer, to innovative categories such as cosmetics ...

Sector Insight: Cereal, energy and snack bars

By Jane Bainbridge, 18 April 12, 12:00

sweet). Source: Mintel Leading brand's shares in the cereal, energy and snack bar market ...

PepsiCo set to beat Coke in race to remove sugar from 'vitamin' water

By Loulla-Mae Eleftheriou-Smith, 12 April 12, 12:09

PepsiCo and its UK bottler Britvic are to use the naturally-sourced stevia extract, which was approved by the European Union in November, to sweeten the drink instead of sugar. The move will reduce the SoBe V Water range's sugar content from 20 grams to zero and its calorie count from 85 to 10 or less ...