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Masterclass: Personalised ads

By David Tiltman, 13 May 10, 12:00

to the growing importance of multiple data sources, such as combining web and offline information with a client ... consider the source, and owner, of the data. The IAB's Good Practice Principles detail what steps a ...

Future TV: Telly's vision

By Adam Woods, 13 May 10, 12:00

the content itself comes from a professional source. Jane Young, founder of collaborative creative platform ...

Reinventing marketing: Behavioural economics will shake marketing to the core

By Alan Mitchell, 12 May 10, 12:00

imagery' and 'emotional engagement' tripped off everyone's tongues as marketers embraced brands as sources ...

Whatever happened to fair play?

By Suzy Bashford, 12 May 10, 12:00

.ipa.co.uk/Content/Request-for-Information-RFI-template WHEN PITCHES GO BAD According to sources, one agency's pitch for a major telecoms provider was going ...

Overhyped and over here?

By Nicola Clark, 11 May 10, 12:01

exactly what it was all costing me.' Source: Simpson Carpenter iPad groups 19 and 22 April 2010 ...

Creativity in numbers

By David Tiltman, 27 April 10, 12:01

Keith Weed certainly knows how to make an entrance. The first major piece of activity signed off by Unilever's new chief marketing and communications officer is the company's most ambitious attempt at crowdsourcing to date. The activity centres on a global initiative, unveiled last week, to source consumer ...